Associate eCommerce Manager – D2C

Life Fitness / Hammer Strength; Rosemont (IL); Hybrid; USD 70,500 - 100,300; Full time

Benefits offered by this job

401(k) plan with company match

Medical, dental, vision insurance

Paid time off and holidays

Parental, medical and military leaves

Job summary

Life Fitness / Hammer Strength is seeking an Associate eCommerce Manager to drive the D2C channel for the U.S. consumer storefront and contribute to global growth. You’ll oversee day-to-day site operations, merchandising, content execution, and experience improvements from our Rosemont, IL HQ with hybrid work.

You’ll partner with marketing, IT, and operations to optimize product data, navigation, SEO, and promotions, while using analytics to inform decisions and support international expansion.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years in eCommerce merchandising, digital ops, or UX in a D2C setting.
• Strong knowledge of Shopify and online retail best practices.
• Experience using analytics tools to drive decision-making.
• Excellent organizational and project management skills.
• Ability to collaborate across global teams and time zones.
• Entrepreneurial mindset with adaptability.

Responsibilities

• Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
• Leverage design skills and partner with the creative team to enhance page layouts, content presentation, and digital experience.
• Utilize data analytics tools to monitor KPIs related to D2C product sales, conversion rates, and customer engagement.
• Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchases.
• Conduct A/B testing to validate hypotheses and support continuous experience improvement.
• Maintain accurate, up-to-date product data (pricing, availability, attributes, categorization).
• Improve findability and product discovery through optimized navigation, taxonomy, and search.
• Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
• Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
• Support promotional planning with margin analysis, forecasting, and onsite activation strategy.
• Support D2C photo/video shoots to ensure consumer-focused assets are captured and optimized.
• Partner with Marketing on product launches, campaigns, promotions, and storytelling.
• Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility.
• Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards.
• Bonus: Build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.

Skills

eCommerce merchandising

Digital operations

UX

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Shopify

Job description

About the Role

We are seeking a highly motivated Associate eCommerce Manager to join our global team of eComm pros, driving eComm expansion and excellence across the world. This role manages day‑to‑day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to the international growth of D2C.

Location – Hybrid position based out of our Global HQ in Rosemont, IL. M/F remote and Tuesday–Thursday are in‑office collaboration days.

What You’ll Do

• Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
• Leverage design skills and partner with the creative team to enhance page layouts, content presentation, and digital experience.
• Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.
• Identify and execute upsell and cross‑sell opportunities to maximize AOV and repeat purchase rates.
• Conduct A/B testing to validate hypotheses and support continuous experience improvement.
• Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization).
• Improve findability and product discovery through optimized navigation, taxonomy, and search.
• Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
• Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
• Support promotional planning with margin analysis, forecasting, and onsite activation strategy.
• Support D2C photo/video shoots to ensure consumer‑focused assets are captured and optimized.
• Partner with Marketing on product launches, campaigns, promotions, and storytelling.
• Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility.
• Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards.
• Bonus: Build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.
• Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices.
• Experience using analytics tools to drive decision‑making.
• Excellent organizational and project management skills.
• Strong collaboration skills and ability to work effectively across global teams and time zones.
• Entrepreneurial mindset – comfortable with ambiguity, resourceful, and proactive.

Preferred

• Knowledge of European eCommerce practices and localization requirements.
• Familiarity with fitness, wellness, or related industries.
• Familiarity with SEO and AEO best practices for product and category content.

Compensation and Benefits

The salary range for this position, intended for U.S. applicants, is $70,500 – $100,300 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Rosemont, IL and may vary for applicants in a different geographic location.

Life Fitness / Hammer Strength offers a comprehensive package of benefits for full‑time team members, including: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance; parental, medical and military leaves of absence; paid time off, including 12 paid holidays throughout the calendar year, paid vacation days, paid sick leave as provided under state and local laws; company‑paid short‑term disability and optional long‑term disability; health savings accounts; health care and dependent care reimbursement accounts; employee and dependent life insurance and supplemental life and AD&D insurance; hospital indemnity; identity protection; legal services; adoption assistance; tuition assistance; commuter benefits; employee discounts; and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.

Equal Opportunity Statement

Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.