Associate Director, Video

Omnicom Media US H&S; New York (NY); Hybrid; USD 70,000 - 125,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental insurance

401(k)

Healthcare FSA

Dependent Care FSA

Vacation days

Sick days

Personal days

Paid parental leave

Paid medical leave

STD/LTD insurance

Job summary

Hearts & Science is seeking an Associate Director to partner with the Director in setting priorities, allocating responsibility, and measuring the Video Investment team's performance. The role focuses on strategic consistency, learning, and growing client relationships while guiding junior team members.

With 5+ years in advertising and media, you will lead large-scale video campaigns, optimize results, and drive innovative planning frameworks. Hybrid in-office requirements apply in New York.

Qualifications

• 5+ years knowledge of advertising, marketing and media.
• Understanding media dynamics and how elements perform individually and together.
• Ability to foster a strong, cohesive team and provide leadership and instruction.
• Strong communication with a focus on presentation excellence.

Responsibilities

• Co-lead with Group Director to maintain team dynamics focused on learning and innovation.
• Ensure strategic consistency across plan development and implementation.
• Grow and manage client relationships and anticipate future needs.
• Manage large partner relationships with Director oversight.
• Provide thought leadership in video marketing and technology.
• Define clear performance metrics and create KPI reports.
• Analyze historical and current campaign results to optimize learning and drive continuous improvement.
• Oversee buying and execution of Video campaigns and coordinate internal resources.

Skills

Advertising knowledge

Media planning

Team leadership

Presentation skills

Client relationship management

KPI reporting

Job description

The Company:

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

The Associate Director will work with the Director in setting priorities, allocating responsibility, and measuring the performance of the Video Investment team. Building upon the Manager role with regard to the interpretation of strategy through a video lens, the Associate Director is also called upon to further develop the client and media owner relationships that will ultimately serve to enhance all aspects of the Investment team's deliverables.

Responsibilities

• Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation
• Actively ensures strategic consistency across all elements of plan development and implementation
• Proactively explore and recommend ways to further service and grow client relationships
• Along with the Director, manages large-scale partner relationships to foresee future needs and provide client support
• Provide thought leadership for the junior team in the areas of video marketing and technology
• Create and articulate clear performance metrics and develop associated reports that measure KPI's
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Oversee the buying & implementation of Video campaigns, coordinating internal resource, setting best practice and working on planning frameworks

Experiences

• 5+ years knowledge of the principles of advertising, marketing and media
• Knowledge of the dynamics of media - how each media element performs alone, how they perform together, and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units' competencies
• Ability to foster a strong, cohesive working team, providing leadership and instruction
• Understanding of marketplace dynamics, working with Director to formulate marketplace strategies
• Strong overall communication skills with a focus on presentation excellence

#LI-JM3

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000 - $125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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