Associate Director Student Success & Engagement

William & Mary; Virginia (IL); On-site; USD 63,000 - 78,000; Full time

Job summary

William & Mary’s Mason School of Business seeks an Associate Director of Online Student Success & Engagement to lead student affairs, engagement, and operational support for online graduate programs. The role partners with the online vendor and campus offices to ensure retention and satisfaction of online students.

The role drives retention strategies, campus residency insights, and program improvements, working across registrar, financial aid, and student services.

Qualifications

• Master’s degree or higher in business, education, or related field.
• Several years of experience in a higher education setting.
• Knowledge of best practices, trends, and technology in graduate admissions education.
• Strong computer and communication skills.

Responsibilities

• Student Success: communicate with online partner coordinators and manage the online tutor system.
• Student Engagement: lead online events and coordinate communications to engage online students.
• Strategic Assessment: benchmark trends, track satisfaction, and drive improvement plans.
• Budget & Administration: develop budgets, manage invoices, and support program operations.

Skills

Collaboration

Analytical skills

Communication skills

Self-starter

Policy advocacy

Education

Master’s degree

Tools

Graduate Admissions systems

Job description

Job Requisition:JR101944 Associate Director Student Success & Engagement (Open)Job Posting Title:Associate Director Student Success & EngagementDepartment:CC00176 WM001 | SOB | OLP - Central AdminJob Family:Staff - Student ServicesWorker Sub-Type:Regular (benefited)Job Requisition Primary Location:Miller HallPrimary Job Posting Location:Posting Location - William & MaryJob Description Summary:The mission of the Mason School of Business at the William & Mary is to serve the Commonwealth, the nation, and the global community both by offering high-quality educational programs at the undergraduate, graduate, and professional levels and by creating and communicating new knowledge.The Associate Director of Online Student Success and Engagement manages and supports the operational strategies and initiatives to holistically assist with the success of the virtual, online graduate learner at the Mason School of Business.The Associate Director of Online Student Success and Engagement serves as a leader for activities related to student affairs, academic affairs, and student success for the online graduate business programs. The incumbent serves as the liaison to the online programs service partner, and campus student services offices.The primary focus of the Associate Director includes, but is not limited to:Work in conjunction with the online vendor partner to successfully retain cohorts of online students per year.Work with the Director and online partner to sustain the needs of the programs in student success, student affairs, and operational support.Develop and implement innovative strategies, initiatives, partnerships, and programs that ensure successful matriculation and retention of high-caliber students for the online graduate business program.Collaboration with online vendor partners, registrar, bursar, financial aid offices, Campus Student Success, and other program infrastructures is essential.This position supports key revenue-supporting initiatives for the Mason School of Business.The position may collaborate internally with Undergraduate Business Programs, Military Transitions, Career Management, Corporate Relations, Cohen Career Center, Alumni Relations, and Marketing and Communication to ensure the overall satisfaction and success of the program’s students, faculty, and staff.Job Description:Required Qualifications:Master’s degree in business, education, or a related field or an equivalent combination of education, training, and experience.Several years of related work experience in a higher education setting.Demonstrates knowledge of best practices, trends, and technology in graduate admissions education.Demonstrates strong computer and communication skills.Must be a strong self-starter and demonstrate strong collaboration skills and competencies.Analytical skills to evaluate quantitative and qualitative data to make sound decisions accordingly.Demonstrated ability to advocate for policy and process improvements, additions, and changes.Preferred Qualifications:Demonstrated ability to interact with colleagues and stakeholders in a professional, mature, andtactful manner.Experience in Registrar’s and/or Financial Aid Office operational function and advising.High attention to detail.Experience working with programs targeted for online students.Conditions of Employment:Weekend and/or evening work required, as needed, including onsite management two to four weekends a year.Some overnight domestic travel may be required.Duties:30% - Student Success:Responsible for communications with online partner Student Success Coordinators regarding any student success matters.Responsible for communicating and advising students regarding any sensitive student success matters.Responsible for management and support of the online tutor system (requests, student vetting, training, etcetera).Responsible for Student Retention and Escalation Protocol.Responsible for student enrollment matters, such as but not all-inclusive semester registrations – work with the Graduate Registrar to ensure correct courses are being offered for the semester based on the program wheels; and ensure course caps and coding are accurate so as not to delay student registration.Work collaboratively with Graduate Registrar to process all registration forms (Program Reactivation / Withdrawals, Course Add/Drop, Online Course Takers forms, TransferCredit Requests).30% - Student Engagement:Serve as the lead member of the Online team for all online student-related activities.Responsible for communication plan delivery to students and attendance at all online events (residency weekend, Beta Gamma Sigma induction ceremony, commencement weekend activities, online alumni student weekend, international study tours, online open house, and other student events).Responsible for sending student communications concerning all-graduate Mason School of Business events, school closings, holidays, and observancesInitiate program improvements to increase student engagement and satisfaction.Resolve conflicts.Serve as an advocate for online business students to ensure applicable services are available and accessible.Provide insights on the development, planning, and delivery of the on-campus residency experience.20% - Strategic Assessment:Perform benchmarking analysis of trends, retention rates, graduation rates, and time to completion of the online programs.Assess student satisfaction and assist in the development of a continuous improvement plan for the student experience.Develop a tracking system for student feedback and manage follow-up.Research and make recommendations for quality student success resources and support services.20% - Budget and Financial Management and other duties as assigned:Develop and manage processes for invoices, reimbursements, and purchase cards.Develop fiscal year budget in conjunction with Director and monitor all budget activity.Salary Range: Up to $70,500 commensurate with experienceFor full consideration, please upload a Cover Letter, Resume/CV, and 3 professional reference letters by the review date of August 21, 2026.This position is not eligible for work visa sponsorship.Additional Job Description:Job Profile:JP0397 - Student Success Specialist - Exempt - Salary - S10Qualifications:Compensation Grade:S10Recruiting Start Date:2026-07-21Position Restrictions:Continuing E&G funded position and not term-limitedEEO is the Law. Applicants can learn more about William & Mary’s status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https:// www.eeoc.gov/know-your-rights-workplace-discrimination-illegalBackground Check: William & Mary is committed to providing a safe campus community. W&M conducts background investigations for applicants being considered for employment. Background investigations include reference checks, a criminal history record check, and when appropriate, a financial (credit) report or driving history check.Remote Work Disclaimer: Remote work eligibility is not guaranteed and is subject to approval. Employee eligibility depends on the likelihood of the employee succeeding in a remote work arrangement and the supervisor’s ability to manage remote workers. Departments and/or Human Resources may amend, alter, change, delete, or modify eligibility.