Associate Director, Strategy

Zenith; New York (NY); On-site; USD 107,000 - 171,000; Full time

Job summary

Publicis Groupe, via PLUS+ by Publicis, seeks an Associate Media Director, Strategy to lead day-to-day media planning and strategy for a high-profile account. You will guide a team, coordinate with strategy, media, analytics and activation, and report to senior leadership.

You will build integrated campaigns, manage KPIs, mentor junior staff, and drive growth for iconic brands in a fast-paced, global model.

Qualifications

• Bachelor's degree in Marketing, Advertising or related field.
• 6+ years of media planning experience.
• 2+ years of experience managing junior staff.
• Agency experience preferred.
• Strong data interpretation and communication skills.
• Ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Implement marketing strategies and lead day-to-day planning across campaigns.
• Develop planning objectives aligned with client goals.
• Lead cross-team collaboration to define and execute campaigns.
• Grow client relationships by understanding business issues.
• Monitor media performance and KPIs to assess objective achievement.
• Supervise and mentor junior staff and manage workloads.
• Oversee client set up, billing and administrative functions.
• Manage projects, resources, and stakeholders.

Skills

Strategic thinking

Leadership

Communication

Analytical skills

Education

BA/BS in Marketing or Advertising

Tools

Microsoft Suite

Nielsen Suite

Kantar

IMS

Flowchart Software

R/F & Optimization Software

Social Tracking tools

comScore

Prisma

Mbox

MRI/GfK

GWI

Job description

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

We're looking for a talented Associate Media Director, Strategy to manage the day-to-day Media Planning and Strategy functions for a high profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP. This position reports directly to the VP/SVP, Strategy.

Responsibilities

• Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
• Develop planning objectives that align with and elevate the client’s marketing and business goals
• Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
• Establish and grow client relationships by demonstrating an understanding of industry and client business issues
• Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Following detailed instructions and using established procedures, completes work in a detailed and complete manner
• Supervising, training and developing skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
• Oversee the process and procedure for client set up, billing and all administrative functions
• Responsible for managing projects and resources for all aspects impacting the client’s business
• Participates in the recruitment and selection of junior staff
• Mentor and guide direct reports to ensure proper education for advancement
• Lead by example assisting in all levels of the planning and activation process
• Effectively communicate across all levels and be willing to adopt new skills
• Detailed awareness of media landscape, trends, challenges and competition
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 6+ years of media planning experience
• 2+ years of experience managing junior staff
• Agency experience highly preferred
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
• Ability to translate data into well-articulated and actionable ideas
• Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Minimal supervision, relies on experience/ judgment
• Resource for others in resolution of complex problems/issues
• Excellent management, motivational, organizational, interpersonal and quantitative/analytical skills
• Detail-oriented and proven ability to thrive in a fast paced environment
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates
• Be a resource to others in the resolution of complex problems/issues

Additional information

Our Publicis Groupe motto "Viva La Différence" means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/14/2026.