Senior Vice President, Strategy/Media Planning (CPG Client)

Publicis Groupe; New York, Dallas (NY, TX); Hybrid; USD 180,000 - 300,000; Full time

Benefits offered by this job

Benefits package

Job summary

Publicis Groupe is seeking a Senior Vice President, Strategy to lead all media planning and strategy for a high-profile, fast-paced account within the PLUS+ model for PepsiCo brands. You will guide a team in developing and stewarding integrated media plans, balancing client, agency, and team needs while pushing innovative, data-driven thinking.

The role requires 12+ years in media planning and 5+ years in management, with agency experience and strong client service skills.

Qualifications

• BA/BS in Marketing, Advertising or related field.
• 12+ years of media planning experience required.
• 5+ years in a management role preferred.
• Agency experience highly preferred.
• Proven client service excellence and cross-functional collaboration.
• Deep understanding of OTT/streaming ecosystems and multi-media projects.

Responsibilities

• Lead all media planning and strategy for a high-profile account.
• Oversee development and execution of integrated media plans.
• Drive innovative, data-informed strategy across channels.
• Manage budgets, staffing, and resource planning.
• Collaborate with global and US stakeholders to align on strategy.

Skills

12+ years of media planning experience

5+ years in management

agency experience

strong client service

streaming / OTT expertise

experience with integrated media

budgeting & cost control

team leadership

Education

Bachelor's degree in Marketing/Advertising or related field

Tools

Microsoft Suite

Nielsen Suite

Kantar

comScore

Job description

Company description

PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale.

This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch.

If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry.

Overview

We are looking for an exceptionally talented Senior Vice President, Strategy to oversee all Media Planning and Strategy functions for a high-profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of integrated media plans for the client’s business. The SVP effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs.

Responsibilities

• Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
• Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business
• Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions
• Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
• Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
• Responsible for casting long range strategic vision for industry and how it applies to clients’ needs
• Directs the long-range planning and development of campaigns to ensure best use of organizational resources
• Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
• Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
• Providing staffing recommendation and daily supervision to all accounts
• Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
• Drive best in class insight, data-informed strategy, and innovation
• Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 12+ years of media planning experience
• 5+ years in a management capacity
• Agency experience highly preferred
• Superior client service experience with proven ability to manage workflow of each media campaign.
• Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s)
• Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Understand its capabilities and applications to translate data into actionable insights
• Must be a self-starter, with strong planning and organizational skills
• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
• Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
• Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
• Establish and encourage ongoing cross-sharing of work and best practices across agency and client teams
• Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
• Demonstrates the ability to be curious and passionate about the client’s business
• Positive, team-player attitude

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $299,637.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.