Associate Director, Integrated Media & Commerce

Publicis Groupe; New York (NY); On-site; USD 105,000 - 166,000; Full time

Job summary

A leading media agency seeks a dynamic Associate Director, Integrated Media & Commerce to develop full-funnel strategies that drive business growth and enhance consumer engagement. The successful candidate will collaborate across teams, manage budgets, and lead media planning efforts for top clients while staying abreast of industry trends and innovations.

Benefits

Medical coverage

401K plan

Flexible time off

Tuition reimbursement

Qualifications

• 5+ years of media planning experience with team management.
• Strong understanding of all media channels.
• Detail-oriented with ability to thrive in a fast-paced environment.

Responsibilities

• Lead development of full funnel strategies for key clients.
• Manage budgets, ensuring strategic allocation of media spend.
• Nurture partnerships with media partners and vendors.

Skills

Media Planning

Digital Activation

Strategic Leadership

Data Analysis

Tools

Microsoft Suite

Nielsen Suite

Kantar

Social Tracking tools

Job description

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

We are looking for a dynamic and experienced Associate Director, Integrated Media & Commerce to lead the development of full funnel strategies (inclusive of media partners and retail networks) that drive business growth, increase brand goals, and enhance consumer engagement. This role requires a leader with a strong strategic vision, deep digital expertise across media & commerce, and a passion for turning data-driven insights into compelling narratives.

This individual will own the development of strategy and activation for a key client, collaborating across teams to deliver end-to-end media solutions that drive business impact. The ideal candidate thrives in an integrated fast-paced environment, leads with confidence, and is known for transforming insights into action.

Responsibilities

• Plan and Develop cutting-edge full funnel strategies from client brief to strategy development and RFP management with media partners and retailers
• Provide Strategic Leadership and guidance, ensuring alignment with business objectives while offering feedback to improve client results
• Proactively Create Collaboration with cross-functional teams (internal & external) to enhance processes, refine client deliverables, evaluate cross-platform opportunities and maximize efficiencies. Key cross-functional team members include Strategy, Investment, Project Leadership, and Account Management.
• Drive Innovative Thinking: Set strategic vision of media approach via analysis of relevant business metrics and new media solutions to deliver on client goals
• Manage and nurture partnerships with media partners and 3rd party vendors, negotiating media buys to maximize ROI and efficiency
• Own Budget Management, ensuring media investments are accurately tracked and forecasted in budget management tools as well as strategically allocated, maximizing tactical performance
• Lead Process Improvements within an Integrated Agency Team (IAT) model, enhancing workflow and strategic execution
• Stay ahead of industry trends, identifying growth opportunities, and implementing best practices.
• Supervise, mentor, and develop integrated media strategists and activation experts, fostering career growth and skill development within the team.
• Represent the team as a key member of the Integrated Media & Commerce Leadership Team, influencing decision-making and shaping media strategy direction
• Data & Analysis: Work with internal D&A teams to gauge media performance and KPIs to determine takeaways and optimizations to action on
• Support Multiple Clients, ensuring seamless execution with support from the team.
• Manage Direct Reports, providing coaching, performance feedback, and professional development opportunities.

Core Competencies:

Media Planning & Execution – Lead full funnel media planning & execution of National and Retail Media channels (TV, OLV, Digital, Audio, Social, Search)

Thought Leadership & Client Strategy – Serve as a strategic resource for both internal teams and clients.

Commerce Strategy & Activation – Drive innovation across on-site and offsite activations with Retail Media Networks and 3rd party vendors

Budget Management & Optimization – Strategic allocation of media spend to maximize impact.

Process Management & Optimization – Identify inefficiencies and implement process improvements. Communication & Relationship Building – Establish and maintain strong client, partners and internal relationships through clear and effective communication.

Qualifications

This candidate is a strategic thinker but also has experience in digital investment from an integrated lens in order to drive the development of both strategic media approaches and tactical investment recommendations.

• 5+ years of media planning experience with team management and a concentration in strategy and digital activation within an agency working with cross-functional teams
• Strong understanding of all media channels (video, social, search, audio, programmatic, commerce, content) and background with RMNs including (but not limited to Walmart, Amazon, Target, Kroger, or Instacart)
• Digital and performance marketing mindset/fluency with experience managing an activation team
• Familiar with marketing science principles and problem solving / analytics used to influence a data-driven and quantitative approach in driving strategy
• Proven experience and success in presenting plans to senior clients and influencing top level client decisions related to media strategy and implementation
• Detail-oriented and proven ability to thrive in a fast-paced environment and develop more efficient and effective processes
• Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
• Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, MediaTools, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MRI/GWI. Must understand its capabilities and applications to translate data into actionable consumer first insights

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $165,485. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/22/2025.

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