Associate Director, Paid Social

Zenith USA; New York (NY); On-site; USD 95,000 - 151,000; Full time

Job summary

Zenith USA seeks an Associate Director, Paid Social to oversee digital marketing for a portfolio of clients. This role requires strong leadership and a deep understanding of online advertising to ensure account retention and growth. The successful candidate will collaborate with internal teams, manage client relationships, and drive marketing strategy across various channels.

Benefits

Medical coverage

Dental and vision

Disability coverage

401K plan

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Qualifications

• 6+ years in online advertising including various digital channels.
• 3+ years in interactive marketing or business consulting with data-driven targeting.
• Deep knowledge of digital marketing tools and leadership experience.

Responsibilities

• Lead client digital accounts and manage team responsibilities.
• Develop and monitor P&L for assigned accounts.
• Cultivate account relationships and advocate for clients' marketing needs.

Skills

Online Advertising

Digital Media

Account Management

Leadership

Marketing Strategy

Education

Bachelor’s degree in business, marketing, or advertising

Tools

Ad Serving Platforms

Online Analytic Solutions

Job description

Company description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Associate Director, Paid Social is responsible for leading a portfolio of client digital accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The Supervisor will be accountable to collaborate with clients to address measured Media landscape and work with client partners across multiple digital fields to propose and defend media spend across all performance based marketing channels.

Responsibilities

The Associate Director, Paid Social will also manage and direct a team of Paid Search & Social Media Planners in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals. Proven account management and team leadership experience is essential, along with deep experience in online marketing and digital media. Responsibilities include but not limited to:

• Develops, manages, and monitors client P&L’s for assigned accounts
• Implement comprehensive media planning
• Introduces Process Development Input, Quality Assurance and Best Practices Input
• Collaborate with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients
• Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business
• Prepares and presents annual financial plans and human resources plans
• Develops and cultivate account relationships. Working towards 100% account retention within a defined portfolio of accounts

• Develops a complete understanding of each client’s goals, markets, needs and expectations
• Works within client relationships to champion initiatives that drive marketing decisions across digital channels
• Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations
• Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions
• Communicates and implements a Participation Planning Process or all accounts
• Independently leads performance and strategy presentations
• Solves client problems and uses conflict management skills within a professional environment
• Manages strategy development and execution for complex marketing analysis fields, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement
• Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends
• Adopts and encourages a culture based on partnership, collaboration, and intellectual curiosity

• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ business objectives
• Drives adoption of stated account management standard processes through example setting, positive reinforcement and behavioral correction
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
• Conducts performance reviews and career path plans for direct reports
• Establishes expectations and goals for team on performance marketing thought leadership

Provide cross media planning training for their direct reports

Qualifications

• Bachelor’s degree or equivalent experience, concentration in business, marketing, or advertising preferred
• Agency experience highly preferred
• 6+ years of experience in online advertising including paid search, display, social, programmatic, mobile, video or affiliate, direct marketing, or e-commerce
• 3+ years of experience in interactive marketing or business consulting using data and information to drive specific targeting and marketing recommendations
• Deep knowledge of ad serving platforms and online analytic solutions
• 2-4 years of demonstrated success in managing and leading people
• 2-4 years of digital marketing, search engine, display, programmatic, and / or social marketing preferred

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/14/2025.

Veterans Encouraged to Apply.

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