Associate Director, Search Capability & Craft Excellence

Associated Builders and Contractors (ABC); Miami, Northern (FL, KY); Hybrid; USD 115,000 - 130,000; Full time

Job summary

Omnicom Media in the United States is seeking a senior search strategist to own the development of search playbooks, guidance, and best practices. You will drive cross-functional collaborations across channels, and shape AI-enabled search strategies including ChatGPT Ads and agentic commerce.

The role emphasizes program management, training, and evidence-based decision making, with a focus on scalable, high-quality search capabilities for diverse clients.

Qualifications

• 6+ years of paid-search, search strategy or digital capability experience

Responsibilities

• Translate platform capabilities into practical guidance and playbooks.
• Lead alpha, beta and pilot programs with adoption tracking.
• Support AI Search guidance across ChatGPT Ads and related tech.
• Coordinate practitioner education and certifications.

Skills

Paid-search

Search strategy

Performance media

Digital capability

Cross-functional leadership

Communication

Analytics

Product & platform collaboration

Tools

Google Ads

Microsoft Advertising

SA360

Web analytics

Job description

Agency

Omnicom Media

Job Function

Consulting

Job Subfunction

Business and Change Consulting

Job Description

What this role will own

• Search strategy and standards: Translate platform capabilities and market developments into practical guidance. Develop and maintain Search playbooks, POVs, execution standards, best practices and capability frameworks that improve consistency and quality across platforms, verticals and campaign types.
• Innovation, productisation and automation: Support channel-specific innovation from ideation through requirements, development, testing, integration and rollout.
• Alpha, beta and pilot programs: Identify appropriate accounts, coordinate participation and training, establish feedback loops, track milestones and adoption.
• AI Search and emerging search environments: Help shape guidance across AI Mode, AI Max, Performance Max, conversational and answer-engine advertising (ChatGPT), search discoverability and agentic commerce. Pressure-test new opportunities for client fit, readiness, controls, measurement and scale.
• Practitioner education and certification: Maintain channel-specific onboarding and training content, support certification pathways, and coordinate platform and partner learning sessions that strengthen practitioner fluency and adoption of best practices.
• Community and knowledge distribution: Lead search community meetings by curating relevant updates, source speakers and ensure materials are accessible through Search community channels and shared repositories.
• Thought leadership: Support the development of landscape perspectives, guidance rapid-response POVs.
• Case studies and proof: Source, validate, write and organize case studies across teams. Build a searchable evidence base for client growth, new business, leadership communications and practitioner learning.
• New business and client growth support: Contribute to pitches, RFIs and strategic client requests through capability definition, audits, platform and partner perspectives, case-study selection and clear articulation of Omnicom’s Search differentiation.
• Partner and marketplace evaluation: Support structured evaluations of search platforms and emerging partners, including capability assessment, advertiser-control and transparency requirements, risks, roadmap questions and recommendations. Provide Search input as partnerships are shaped and socialized.
• Measurement and learning agendas: Help define test plans, success criteria and reporting frameworks for priority initiatives. Separate platform claims from evidence, capture limitations and turn results into decisions on whether to stop, refine, expand or scale.
• Program management: Maintain roadmaps, priorities, owners, dependencies, risks, decisions and status reporting across the Search Capability & Craft Excellence portfolio. Drive follow-through across multiple workstreams without losing strategic intent

Qualifications

• 6+ years of relevant paid-search, search strategy, performance media or digital capability experience; agency or enterprise-scale experience strongly preferred.
• Deep working knowledge of Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, AI-powered campaign capabilities, audience activation, feeds, measurement and platform automation.
• Strong understanding of SA360 or comparable campaign-management platforms, web analytics, conversion measurement and experimentation fundamentals.
• Demonstrated ability to lead complex cross-functional programs from ambiguous brief through launch, adoption and continuous improvement.
• Exceptional written and verbal communication skills, with experience producing POVs, playbooks and clear recommendations.
• Strong analytical judgment: able to interpret performance data, assess evidence quality, identify limitations and connect findings to business decisions.
• Comfort working with product, data, engineering, measurement and platform-partner teams; able to translate practitioner needs into structured requirements.
• Highly organized, proactive and detail-oriented, with the ability to manage multiple priorities and senior stakeholders in a fast-moving environment.
• A test-learn-scale mindset balanced with governance, advertiser control, brand safety and operational rigor.

Preferred Experience

• Experience with AI Search (like ChatGPT Ads), conversational advertising, generative-AI workflows, agentic tools or search-discoverability strategy.
• Experience building or rolling out internal products, automation, QA tools, playbooks across multiple accounts or teams.
• Google Ads Search certification; additional Microsoft Advertising, SA360, Analytics, Shopping or Performance certifications are valuable.

$115,000 to $130,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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$115,000 to $130,000