Associate Director, Retention & Loyalty — DTC Growth

Dr. Squatch; California (MO); Hybrid; USD 170,000 - 188,000; Full time

Benefits offered by this job

Medical benefits

401k with Squatch match

PTO & company events

Free products

Job summary

Dr. Squatch is seeking an Associate Director of Retention & Loyalty to lead the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing for retention and long-term revenue. This senior role reports to the Chief Digital Officer and manages a team of five.

The role is full-time and hybrid, based in Marina Del Rey, CA, with a base compensation range of $170,000 to $188,000, commensurate with experience and market rates.

Qualifications

• 8+ years of experience in a high-performance environment (e.g., management consulting, DTC ecommerce, consumer brand, or tech).
• Experience with DTC subscription, loyalty programs, and lifecycle tools is a plus.
• Deep analytical capabilities with data modeling and BI tools (e.g., Looker).
• Strong communication skills and ability to present to executive leadership.
• Experience leading and developing a team of five.

Responsibilities

• Own the retention strategy for Dr. Squatch’s DTC business—defining how subscription, loyalty, and lifecycle marketing work together to maximize retention and LTV.
• Lead revamp of subscription and loyalty programs—define experience, value proposition, and roadmap with Digital Product and Growth.
• Oversee lifecycle marketing across email, SMS, and direct mail—set strategy, prioritize roadmap, and manage a high-performing team.

Skills

Retention & loyalty strategy

Data-driven leadership

People management

Strategic thinking

AI tools adoption

Tools

Looker

Klaviyo

Recharge

Postscript

Postpilot

Job description

Dr. Squatch is seeking an Associate Director of Retention & Loyalty to lead the health and growth of our customer base, owning subscription, loyalty, and lifecycle marketing for retention and long-term revenue. This senior role reports to the Chief Digital Officer and manages a team of five.

The role is full-time and hybrid, based in Marina Del Rey, CA, with a base compensation range of $170,000 to $188,000, commensurate with experience and market rates.