Associate Director, Relevance Strategy & Insights

VaynerMedia LLC; New York (NY); Hybrid; USD 100,000 - 128,000; Full time

Benefits offered by this job

Employer-sponsored 401k

Medical, dental, and vision coverage

Unlimited PTO

Parental leave

Health and wellness benefits

Hybrid work schedule

Job summary

VaynerMedia, part of VaynerX, seeks a strategy-focused senior to lead data-driven brand insights for major clients. You’ll fuse consumer insights, trends, and cultural context to inform attention-driven recommendations in a hybrid New York environment.

Translate qualitative and quantitative research into actionable narratives, guide creative teams, and present strategies to stakeholders. Ideal candidates have 6–8 years at top agencies, strong cross-functional collaboration, and a proactive,

Qualifications

• 6-8 years experience building brands at a top agency.
• Experience grounding ideas in business strategy, consumer insights and digital behavior.
• Ability to review qualitative, quantitative and behavioral data to draw insights.
• Strong cross-functional collaboration and teamwork.
• Strategic thinking with integrated marketing planning.
• Understanding multi-channel brand and content marketing.
• Self-motivated with initiative to identify opportunities and act quickly.

Responsibilities

• Identify data-driven insights to deliver a compelling client story.
• Synthesize qualitative and quantitative data into actionable recommendations.
• Demonstrate analytical and strategic skills to solve client issues.
• Stay current with the competitive landscape in data and cultural analytics.
• Lead development of cultural anthropology products to enable rapid culture hacks.
• Evaluate creative concepts and provide feedback and recommendations.
• Facilitate brainstorms, workshops and ideation sessions.
• Direct strategic client presentations and communications to stakeholders.
• Brief creative teams for ideation and collaboration.

Skills

Brand strategy

Audience insights

Quantitative research

Qualitative research

Cross-functional collaboration

Strategic thinking

Job description

VaynerMedia, part of VaynerX, seeks a strategy-focused senior to lead data-driven brand insights for major clients. You’ll fuse consumer insights, trends, and cultural context to inform attention-driven recommendations in a hybrid New York environment.

Translate qualitative and quantitative research into actionable narratives, guide creative teams, and present strategies to stakeholders. Ideal candidates have 6–8 years at top agencies, strong cross-functional collaboration, and a proactive,