Associate Director, Product Marketing

The Daily Beast; United States; Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Professional development opportunities

Collaborative work environment

Competitive salary and benefits package

Job summary

A leading digital media company is seeking an Associate Director of Product Marketing to drive subscription growth and optimize marketing strategies. You will collaborate across teams and lead initiatives to enhance the subscriber journey. Strong expertise in digital acquisition and a proven record in DTC subscription businesses is required. This hybrid position offers competitive compensation and opportunities for professional development.

Qualifications

• 5-7+ years in digital acquisition and product marketing.
• Proven success driving growth for digital subscription products.
• Expertise in subscription funnels and customer journey design.

Responsibilities

• Drive subscription growth and monetization across platforms.
• Collaborate with internal and external stakeholders.
• Lead the experimentation roadmap and define KPIs.

Skills

Digital acquisition

Product marketing

Growth on DTC subscription businesses

Collaboration

Conversion optimization

Job description

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This range is provided by The Daily Beast. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$120,000.00/yr - $150,000.00/yr

About the Role

The Daily Beast is entering its next phase of subscription growth — expanding our products, deepening audience engagement, and scaling revenue through smarter pricing, offers, and product experiences. We’re seeking a Product Marketing Lead to drive the strategy and execution that fuels this next chapter.

This role sits at the intersection of product marketing and growth, focused on turning audience insights and performance trends into actionable marketing strategies that accelerate acquisition and retention. You’ll define how The Daily Beast’s subscription products are positioned, packaged, and optimized across platforms — from testing conversion funnels and pricing models to improving the subscriber journey and monetization performance. You’ll start as a hands‑on individual contributor driving strategic initiatives and execution, with the opportunity to help define the future of product marketing at The Daily Beast.

Core Responsibilities

• Drive subscription growth and monetization across The Daily Beast’s on‑platform experiences (website and app) and off‑platform channels. Optimize conversion, pricing, offers, and the overall subscriber experience.
• Collaborate cross‑functionally with internal and external stakeholders including product, engineering, data, creative and off‑platform partners to enhance the customer journey, improve UX, and shape experimentation plans and product roadmaps.
• Evolve subscription offerings and tier structures across platforms to deliver measurable gains in acquisition, engagement, and product adoption.
• Optimize the full acquisition funnel, managing segmentation, creative and paywall tests, and cross‑channel customer journey improvements to increase conversion efficiency.
• Lead the experimentation roadmap, designing and executing A/B and multivariate tests focused on pricing, messaging, and offers to improve conversion (CVR), revenue, and ARPU.
• Own performance measurement, defining KPIs, tracking and reporting results in collaboration with data and analytics team, and regularly presenting actionable insights and recommendations to leadership.
• Partner with Analytics and Finance to forecast, track, and refine acquisition and monetization strategies that directly connect marketing performance to business impact and ROI.
• Serve as the lead Product Marketing partner in go‑to‑market (GTM) planning for new subscription products, tiers, and feature launches.

Qualifications

• 5-7+ years in digital acquisition, product marketing, and growth on DTC subscription businesses, with cross‑platform experience (web + app)
• Proven success driving growth for digital subscription products and developing strategies that adapt to digital platform shifts and evolving distribution dynamics
• Expertise in subscription funnels — including paywalls, pricing, onboarding and registration flows
• Deep fluency in conversion optimization and cross‑channel customer journey design
• Strategic yet hands‑on operator with the agility to test, learn and iterate quickly
• Exceptional collaboration skills, partnering cross‑functionally with Product, Engineering, Data, Editorial and Creative teams in a fast‑paced, dynamic environment
• Entrepreneurial mindset with a passion for digital innovation, journalism and media

What We Offer

• A mission‑driven team passionate about quality and bold journalism
• Opportunities for growth and professional development
• A collaborative and flexible work environment
• Competitive salary and benefits package
• This position is hybrid (2+ days in office)

Compensation

The base pay range for this full‑time position is $120,000-$150,000. The range represents the anticipated low and high end of the base salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and other factors. The Daily Beast is a globally recognized publication at IAC with our headquarters in New York City.

Additional Information

Don’t meet every single requirement listed here? If you’re interested in joining the Beast but your past experience doesn’t align perfectly with this job description, we encourage you to give it a shot all the same. It might turn out that you’re just the right candidate for this or other roles. See more about our commitment to diversity at https://www.thedailybeast.com/company/diversity

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing

Industries

Retail Books and Printed News