Growth Marketing Manager, Membership

tbd040918IAC; New York (NY); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

Discretionary vacation

Tuition reimbursement

401(k) matching

Subsidized gym membership

Stocked kitchens with snacks and drinks

Job summary

The Daily Beast, based in New York, is seeking a Marketing Lead to spearhead acquisition and retention marketing for our membership product, Beast Inside. The ideal candidate will have a strategic mindset, strong analytical abilities, and a collaborative approach to marketing.

Responsibilities include developing marketing strategies, leveraging data for insights, and managing the execution of marketing initiatives. The position offers a vibrant work environment with extensive benefits, including discretionary vacation and tuition reimbursement.

Qualifications

• 5+ years of acquisition marketing or related experience.
• Confident in analyzing data for insights and recommendations.
• Self-starter with initiative in marketing strategy.

Responsibilities

• Lead development of acquisition and retention marketing strategy.
• Leverage data to iterate on marketing strategies.
• Report on performance metrics and provide takeaways.

Skills

Acquisition marketing

Data analysis

Campaign development

Cross-platform marketing

Strong writing skills

Communication skills

Collaboration

Proficiency in Google Analytics

Tools

Microsoft Excel

Google's G Suite

Job description

The Daily Beast delivers award‑winning original reporting and sharp opinion from big personalities in the arenas of politics, pop‑culture, world news, and more. Fiercely independent and armed with irreverent intelligence, we now reach more than 20 million readers per month. We are based in New York and are an operating business of IAC.

Job Description

The Opportunity The Daily Beast recently launched a paid membership product, Beast Inside, and we’re looking for a creative, analytical, and strategic thinker to lead our marketing efforts.

The ideal candidate has experience with acquisition and retention marketing for a paid product, including strategy and campaign development, data analysis, and executing cross‑platform tests. This person has a proven track record working with a variety of marketing tactics — including on‑site targeting, newsletters, social platforms, search, etc. — to drive revenue results. A clear understanding of how to effectively move users through a marketing funnel to increase loyalty and drive conversion is a must.

This role reports to the VP of business development. As the first team member dedicated to our marketing efforts, this person will be responsible for establishing an internal process that works across our editorial, revenue, analytics, audience development, and technology teams.

Responsibilities

• Lead development and execution of acquisition and retention marketing strategy for Beast Inside to meet revenue goals
• Leverage data and analytics to develop and constantly iterate on our marketing strategy, including user segmentation, testing strategy, messaging optimization, and exploration of new platforms and channels
• Report on performance metrics/insights, surfacing clear takeaways about what’s working, what’s not, and recommendations for how to optimize
• Iterate on messaging for product benefits while staying true to The Daily Beast brand and consistently communicating value proposition
• Liaise directly with the newsroom to develop and maintain an effective membership offering and product strategy
• Create a scalable workflow to support all marketing efforts
• Manage the evaluation of our marketing technology needs in coordination with our analytics and tech teams

Qualifications

You are / have:

• 5+ years of previous acquisition marketing (or related) experience; retention marketing experience a plus
• Confident about digging into data to surface insights and make recommendations
• A self‑starter who isn’t afraid to take an idea and run with it
• An agile thinker, able to fluidly and quickly move between quantitative and qualitative tasks
• An eager collaborator, working with multiple teams to solve problems in a quick and nimble way
• Strong writing skills and design instincts
• Proven ability to multitask under pressure and juggle multiple deadlines
• Excellent communication skills and the ability to present ideas and results to senior leadership
• A deep interest in or passion for the business of media
• A voracious news diet and appetite for current affairs, pop culture, and internet trends
• Proficiency in Google Analytics, Microsoft Excel, Google’s G Suite
• Based in NYC

Additional Information

Why Work Here

The Daily Beast is a globally recognized publication at IAC HQ in New York City. Being part of IAC, we are able to provide you some of the best in benefits. We offer discretionary vacation (as in take what you need with approval for all exempt and non‑guild employees), tuition reimbursement, 401(k) matching, subsidized gym membership, stocked kitchens with snacks and drinks, and excuses to celebrate all the time! Work for us and work for something spectacular!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.