Associate Director, Performance Marketing Strategist

Publicisgroupe; Miami (FL); On-site; USD 85,000 - 115,000; Full time

Job summary

A leading marketing firm seeks a Performance Marketing Strategist to drive data-driven initiatives aimed at optimizing client acquisition strategies. This role demands a strong background in performance marketing, exceptional analytical skills, and the ability to collaborate effectively across teams. The ideal candidate will leverage current data and best practices to make impactful recommendations, leading strategic discussions with clients to enhance overall campaign performance.

Benefits

Paid Family Care for parents and caregivers

Monetary assistance for Adoption and Fertility

Tuition Assistance

Flexible working arrangements

Best-in-class wellness and benefits offerings

Qualifications

• 7-9 years of relevant experience in performance marketing.
• Experience with CRM, social media, and digital analytics.
• Advanced skills in PowerPoint and Excel required.

Responsibilities

• Advise teams on KPIs, design tests, and achieve business outcomes.
• Analyze data to identify gaps and opportunities.
• Lead day-to-day testing and optimization for digital acquisition.

Skills

Digital channels

Performance marketing

Data analysis

Audience targeting

Conversion rate optimization

A/B testing

Presentation skills

Negotiation skills

Communication skills

Education

Bachelor's degree or equivalent experience

Tools

Google Marketing Platform

Adobe Marketing Suite

Job description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Overview

Razorfish’s Strategy & Performance team is looking for a Performance Marketing Strategist with strong business intuition, a collaborative spirit, and a knack for simplifying the complex. This person will be working on data-driven marketing initiatives to help increase and improve acquisition, unify client and Publicis Groupe teams around learning plans, and scale success for a Banking client. An eye for operational excellence will be key; this team is responsible for active management of consumer research, testing roadmaps, seamless test execution, and leading strategic analysis. The ideal candidate will want to roll up their sleeves to get things done, but also know how to empower other cross-functional agency teams to deliver their best work. They will use current data, historical data, business objectives and UX best practices to make informed recommendations that will have a large impact on performance.

Responsibilities

Serve as Performance Marketing Strategist, advising internal teams and stakeholders on how to set KPIs, design tests / optimizations, and achieve business outcomes accordingly Partner with cross-functional stakeholders to understand LOB priorities and challenges, and translate those findings into executable recommendations Build creative briefs for integrated campaigns as well as simpler CRM-campaigns or journeys Proactively identify gaps + opportunities across creative, media and experience touchpoints by analyzing data and funnel metrics Develop and test new methodologies, technologies, or approaches to find potential conversion optimizations Lead and manage day-to-day testing and optimization, with a focus on digital acquisition across paid and owned channels Lead key client conversations and discussions related to testing priorities, goals and impact Elevate and complement the work of our Brand and Experience Strategists, lending a data and performance POV to brand briefs (examples include paid social campaigns, email redesign) Partner with Media (display, SEM, social, and search), Data and Creative heads to ensure we are continuously applying full funnel best practices to our work Support the growth and vision of Razorfish Strategy by contributing to department leadership, thought leadership, and mentoring junior team members Communicate results and insights to internal and client stakeholders, actively applying those to future tests and experiments

Qualifications

7-9 years of relevant experience with digital channels and performance marketing, as a guide Passionate about finding insights and challenging the status quo; obsession for getting under the skin of a business (the numbers), understanding how it works and makes money Experience in performance marketing campaign development and optimization, including but not limited to : CRM, email design and user experience, Online video campaign, social and display marketing campaigns, paid search (SEM), and digital analytics Experience with audience targeting, campaign briefs, dynamic creative optimization (DCO), conversion rate optimization, A / B testing Strong team player; knows how to influence and empower others Excellent presentation and negotiation skills; can take complex concepts and simplify for various client and internal audiences Tact, diplomacy, maturity in relating and interacting with people at all levels Desire to elevate and apply their own work experience beyond a singular media channel or function Advanced PowerPoint and Excel skills required Experience with marketing technology vendors such as Google and Adobe Knowledge of research tools : MRI, GWI, Epsilon, comScore, Pathmatics, Vivvix, iSpot, eMarketer, Mintel Highly effective written and verbal communication skills

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include : Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health / Wellness / Comfort reimbursements to help you invest in your future and work / life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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