Associate Director, Payer Marketing

MSD; Rahway (NJ); Hybrid; USD 180,000 - 230,000; Full time

Job summary

MSD is seeking an Associate Director of US Pharma Payer Marketing - Immunology to lead US market access and payer engagement strategies for Immunology launch products. You will collaborate with Brand Marketing, IAM, Medical Affairs and Policy to inform payer execution and drive access.

Location: Hybrid (Upper Gwynned, PA area) with travel up to 25%. Requires 5+ years in healthcare payer/marketing roles and a BA/BS (MDB/PharmD/MPH would be preferred).

Qualifications

• Minimum of 5 years' experience in account management, market access, marketing, sales leadership, or consulting in healthcare.
• Understanding of US healthcare trends, policy issues, and payer influences.
• Ability to translate strategy into execution and guide customer-facing teams.
• Strong collaboration, project management, and organizational skills.
• Proven ability to build and maintain business relationships and influence stakeholders.
• Ability to translate market trends and customer needs into resources or tactics.
• Excellent leadership and communication skills.

Responsibilities

• Develop US payer customer segment strategies and promotional initiatives for immunology launch products.
• Lead coordination with IAM and cross-functional teams and manage key account executives.
• Partner with promotions, learning and development to train customer-facing teams.
• Lead payer segmentation, targeting, and KPI monitoring; implement value evidence strategies.
• Ensure alignment of payer channel strategy with brand strategies and launches.

Skills

Account management

Market access

Payer marketing

Strategic planning

Leadership

Communication

Cross-functional collaboration

Education

BA/BS degree

Pharm D / MPH / MBA or advanced degree

Job description

Associate Director, US Pharma Payer Marketing - Immunology

Our company is dedicated to delivering innovations that extend and improve the lives of patients worldwide. Our team of dauntless, forward-thinking individuals achieves this through an unwavering commitment to supporting accessibility to medicine, providing new therapeutic options, and collaborating with governments and payers to ensure that people who need medicines have access to them. At our company, our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people around the globe.

It is an exciting time to join our company’s Immunology team as we aspire to become the trusted leader in delivering novel solutions to transform the standard of care for Immune-Mediated Diseases. The Immunology portfolio is a top corporate priority for our company and will be a key growth driver for the US Market and our company.

We are currently recruiting for an Associate Director, US Pharma Payer Marketing - Immunology. This new position will be responsible for the development of US market access and payer engagement strategies and tactics for our company’s Immunology launch products. This role will require robust engagement with key stakeholders including Brand Marketing, Integrated Account Management (IAM), Medical Affairs and Policy to incorporate market/customer insights in the development of payer customer execution strategies.

Primary Responsibilities Include

• Develop customer segment strategies and promotional initiatives for US payer customer segments (health plan, PBM, Medicaid, federal, pharmacy, IDN/Health Systems) to achieve market access goals
• Lead coordination and engagement efforts with members of the Integrated Account Management organization, including point team and customer-facing account executives and account directors
• Partner with the assigned promotions manager(s) to develop resources and communications
• Partner with Learning & Development in the planning and development of training plans and resources for customer-facing teams
• Lead payer segmentation and targeting activities, execution planning, and KPI implementation / monitoring
• Active participation in the development of value evidence strategies
• Ensure optimized channel strategy and appropriate integration with brand strategies
• Serve as an integral member of the cross functional teams preparing for successful launches with optimal payer and provider experiences

Education

Required: BA/BS Degree

Preferred: Pharm D, MPH, MBA or other advanced degree

Required Experience and Skills

• Minimum of (5) years’ experience in account management, market access, marketing, sales leadership, or consulting in the healthcare industry
• Demonstrated understanding of the mechanics and economics of the healthcare ecosystem, including influences across various payer segments
• Demonstrated understanding of US healthcare trends and policy issues and their potential impact upon our company’s business opportunities
• Demonstrated ability to translate strategy into execution and provide clear guidance to the customer-facing teams
• Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
• Strong collaboration, project management and organizational skills; ability to prioritize activities and manage deliverables across a portfolio within deadlines
• Demonstrated success in establishing, developing and maintaining business relationships
• Ability to translate market trends and customer needs into customer resources or tactics
• Excellent leadership and communication skills

Preferred Experience and Skills

• Account Management experience
• Contracting strategy development and/or contract negotiation experience
• Product launch or launch planning experience
• Knowledge of health economics and outcomes research (HEOR)
• Marketing and promotions development expertise

Location: Upper Gwynedd PA, with Hybrid work model (3 days per week onsite) Remote will be considered with expectations of travel (up to 25%)

Required Skills

Account Management, Adaptability, Agile Principles, Brand Marketing, Business Relationship Building, Contracting Strategies, Contract Negotiations, Creativity, Customer Insights, Financial Analysis, Market Access, Marketing, Marketing Management, Market Research, Market Trends, Payer Marketing, Pricing Strategies, Product Management, Project Execution Plan, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking, Strategy Execution

US and Puerto Rico Residents Only

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

San Francisco Residents Only

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 25%

Flexible Work Arrangements: Remote

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

Job Posting End Date: 09/16/2026

*A job posting is effective until 11:59:59PM on the day BEFOREthe listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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