Associate Director, Paid Social

OMD; New York (NY); On-site; USD 70,000 - 125,000; Full time

Job summary

Omnicom seeks a Social Media Associate Director to lead paid social campaigns, manage client teams, and drive cross-functional collaboration across strategy, analytics, and creative teams. You will own the social function for a book of business, hire and mentor staff, and shape paid media initiatives to meet client goals while upholding Omnicom’s standards.

You will guide training, process development, and best practices, ensuring teams execute with excellence and accountability in a fast-paced

Qualifications

• 5+ years business experience in paid social marketing or interactive advertising.
• Bachelor’s degree or equivalent.
• Proactive self-starter with strong organizational skills.
• Excellent presentation, communication, and analytical abilities.
• Experience leading and developing teams and training.

Responsibilities

• Lead the Social function for client teams and oversee social team members.
• Develop overall paid media strategy aligned with client goals.
• Lead hiring and onboarding for Social team.
• Collaborate with strategy/planning, analytics, and other teams.
• Present pitches and support business development.

Skills

Paid social campaign mgmt

Strategic leadership

Client relationship mgmt

Cross-functional collaboration

Communication & presentation

Education

Bachelor’s degree or equivalent

Job description

Who We’re Looking For

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Agency

Omd

Job Function

Media

Job Subfunction

Performance Media

Job Description

Be an Associate Director, Paid Social

Who We’re Looking For

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Social Associate Directors own the Social function on their book of clients and assist in leading the function for their region. This includes developing overall paid media strategy, helping to grow the client’s business through additional Social channels and ensuring team execution meets and exceeds client expectations.

We want an individual that is accountable for all aspects of the plan and has the ability to flag and elevate concerns appropriately to upper management.

We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

The Opportunity

Team Leadership

• Determine how to use Social resources most efficiently
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Build training materials and determine how to effectively implement with the client team and broader functional team; receive consistent feedback on needs from teams
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Lead hiring process for Social team members on their client team
• Oversight for on-boarding new clients within their office location
• Ensure integration with other functional teams

Grow Business

• Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process

Broader agency responsibilities, related to one or more of the following:

Practice Development

Training

• Owns Social portion of new hire training and onboarding, including:
• Coordination with HR
• Ensure all materials are up-to-date and all trainings have presenters
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams

Innovation

• Identifies and develops new processes, strategies, frameworks, etc.
• Meets with client teams regularly to identify new management approaches, processes, optimization techniques, etc. to determine if appropriate to leverage across all client teams
• Helps pilot new approaches with client teams to refine and ensure viability
• Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage, etc.
• Alpha/Beta tests
• Keeps track of alphas and betas being tested across client teams, encourages sharing
• Ensures learnings and insights are captured and shared across client teams
• Provides oversight to client teams on testing approach, analyzing results, and merchandising internally and externally
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services

Product & Service Development

New External Channels/Products

• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.

Internal Products & Services

• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level

Partner Relations

Technology

• Main point of contact for technology partners – competitive and campaign management
• Identify and evaluate new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Responsible to ensure all client teams are informed about new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.

Social Networks

• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Responsible to ensure all client teams are informed of new products and engine enhancements
• Coordinate presentations from providers for Social team or broader agency
• Coordinate QBR from key engine partners
• Coordinate with training lead on related certifications

Our Expectations Of You

• Deep understanding of social performance campaigns and activation
• Refine Social Supervisor’s + social team’s insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Ability to develop cross channel performance strategies across all objectives including brand awareness, consideration and conversion
• Having a passion for advertising and establishing yourself as a thought leader within the office
• Staying up to date on industry trends and partner updates
• Proactively bringing new opportunities to the team
• Proactively bring new ideas for the account for broader business impact
• Ensure proper communication between various agency capabilities and performance team
• Day-to-day lead on client communications

What You’ll Need To Succeed

• Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
• 5+ years business experience including hands on keyboard building and/or managing accounts in the paid social marketing and/or interactive advertising space.
• Be a proactive self-starter
• Possess general knowledge of direct and brand marketing principles and strategies
• Have a deep understanding of the interactive marketing landscape
• Have polished presentation, communication, and analytical skills
• Have strong organizational skills, being able to manage multiple projects at once
• Have online media sales and/or interactive ad agency experience
• Know the difference between features and benefits and how to sell and deliver value!

The Outcomes We Will Celebrate

Strong client relationships, admiring teammates, more effective plans, strong agency partnerships.

Who You’ll Partner With

You’ll work hand in hand with the social members on your team, partnering with the strategy/planning teams.

Beyond your immediate team, you’ll also work closely with the rest of the Digital Activation team, including Search and Programmatic Video/Display, as well as the wider media and marketing sciences teams to drive your client’s business forward.

What You Can Expect

The chance to grow the agency and yourself.

Freedom to collaborate with over 4,000 colleagues in 80+ offices worldwide.

The ability to be brave, try new things and help continue to grow our digital offering.

A place that cares about your personal passions just as much as your work.

$70,000 - $125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$70,000 - $125,000