Associate Director, Paid Social

Omnicom Media; New York (NY); On-site; USD 120,000 - 130,000; Full time

Job summary

Omnicom Media is recruiting an Associate Director, Paid Social to lead social strategies and manage a team of buyers across complex client portfolios.

The role emphasizes social thought leadership, data-driven recommendations, and close integration with other disciplines to maximize outcomes. Strong leadership and platform expertise are essential for success.

Qualifications

• Substantial experience in account management, planning, and/or performance media.
• Strong track record delivering robust, creative paid social/native advertising and content marketing programs (>$1M annually).
• Understanding of cross-channel planning and coordination of digital/offline media efforts.
• Experience writing and presenting relevant information to clients and internal stakeholders.
• Knowledge of marketing and communications process and ability to execute streamlined processes across clients, media partners, and agencies.
• Demonstrated ability to grow junior talent and develop team skills.
• Knowledge of all social platforms and platform buying/reporting for QA and training.

Responsibilities

• Understands client goals and acts as a strategic partner to provide data-driven paid social recommendations.
• Oversees all elements of social campaigns to ensure executional excellence and best practices.
• Provide guidance on new Paid Social opportunities as SME for assigned clients and translate industry concepts for stakeholders.
• Evolves team processes and ensures paid social strategy aligns with other channel disciplines.
• Manages budgeting, billing accuracy, and coordination with finance.
• Oversee task management and collaboration tools; QA of initial campaign builds.
• Mentor Managers and Senior Associates, provide career development guidance.

Skills

Account management

Paid social programs

Cross-channel planning

Presentation skills

Marketing process understanding

Mentoring

Social platforms knowledge

Job description

Position Overview

The Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client’s business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Job Description

The Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client’s business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.

Responsibilities

• Understands client goals and business needs and acts as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations; Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.
• Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.
• Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.
• Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients; Key participant in strategic media planning and execution.
• Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they elevate.
• Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.
• Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team
• Oversee Asana for task management and team collaboration
• Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Supervisory Responsibilities

• Directly manages Managers as well as Sr. Associates and Associates, depending on team structure.
• Ensures Managers new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.
• Provides mentorship, client management guidance and ensures a positive working environment across the team.
• Shares best practices and shortcuts learned through industry experience.
• Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members’ shine.
• Share input for promotions, oversee performance improvement plans/on track plans, keep department leads updated with wins and watchouts.

Required Skills And Experience

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

Desired Skills And Experience

• Agency experience preferred

120,000.00 - 130,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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120,000.00 - 130,000.00