Associate Director, Paid Social

Omnicom Media; Boston (MA); On-site; USD 113,000 - 138,000; Full time

Job summary

Omnicom Media is seeking a senior team lead for Performance Media with deep expertise in paid social, native advertising, and content marketing. You will guide a multi-level team, oversee budgets and QA, and develop best practices to deliver strategic media results for clients.

You will partner with managers and senior specialists to optimize campaigns, expand opportunities, and ensure efficient use of Asana for collaboration and task tracking.

Qualifications

• Substantial account management and performance media experience.
• Developing robust paid social/native campaigns (> $1M annually).
• Strong cross-channel planning coordinating digital and offline media.
• Extensive experience writing and presenting information.
• Understanding of marketing and communications processes across clients.

Responsibilities

• Advise and develop team through career development and motivation.
• Recommend targeted media vehicles aligned with client strategies.
• Become an expert on the client's business and build client partnerships.
• Develop and document Paid social best practices within client accounts.
• Oversee Asana for task management and team collaboration.
• Lead strategic media planning and execution.
• Oversee team structure and day-to-day operations for Paid Social.
• Identify opportunities to grow the business.
• Ensure QA of campaign builds: tracking, budgets, audiences, creatives, timing.
• Manage client budgets to align with Media Authorizations; report plans/commissions.

Skills

Account management

Performance media

Paid social advertising

Cross-channel planning

Written & verbal communication

Marketing process understanding

Mentoring junior talent

Social platforms knowledge

QA/quality checks

Tools

Asana

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Performance Media

Responsibilities

• Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid social media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams

Required Skills And Experience

• Substantial experience in account management, planning, and/or performance media experience
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams

$125,000

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

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It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.,

$125,000