Associate Director, Paid Social

GALE; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

GALE is seeking an Associate Director of Paid Social to lead strategy and execution across the full social ecosystem. You will own client relationships, drive measurement rigor, and mentor a growing team of paid social practitioners.

Hybrid in-office work is required, and you will work across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X to deliver impactful results. You will translate platform metrics into revenue and ROI narratives for clients and internal stakeholders,

Qualifications

• 6-8 years in a digital agency focused on paid social.
• Strong track record linking paid social to client KPIs.
• Proficient with Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest, Twitter/X.

Responsibilities

• Lead platform strategy across Meta, LinkedIn, TikTok, and others.
• Own day-to-day client relationships and drive ROI narratives.
• Coach and mentor junior team members and scale best practices.
• Develop high-impact social units and innovative concepts.
• Drive measurement, attribution models, and cross-channel frameworks.

Skills

Paid Social

Strategy development

Team leadership

Client relationships

Measurement & attribution

Platform knowledge

Communication skills

Job description

GALE is a Business Agency that brings its insights to brand storytelling and activates it across every channel. With expertise in business strategy, media, CRM, brand communications, performance marketing and technology, GALE creates integrated marketing systems and communications that grow businesses. Founded in 2014, the agency has since been named Ad Age Data and Analytics Agency of the Year and Adweek's Breakthrough Media Agency of the Year.

We work with Hard Rock, MilkPEP, Chili’s, Pella, IHG, MoneyLion and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has nine offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, Bengaluru and Singapore. GALE embraces a hybrid, flexible workplace with employees asked to attend the office three days per week.

As a global agency, we are currently hiring across multiple locations within North America.

We are seeking a results-driven, goal-oriented Associate Director, Paid Social to lead paid social strategy and execution across the full social ecosystem: Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X. As a thought leader in paid social, you will provide platform technical expertise, connect media performance to business outcomes, and manage, mentor, and grow a team of paid social practitioners. You will own day-to-day client relationships, drive measurement rigor, and champion high-impact, innovative social media units that move the needle for our clients' businesses.

What You Will Be Doing

• Leading platform strategy and maintaining deep, hands-on technical proficiency across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X, including emerging ad formats, bidding strategies and platform betas
• Creating key client strategies and ensuring team alignment on strategy and process
• Developing a deep understanding of each client's business, objectives, and competitive landscape
• Connecting media performance to business results, translating platform metrics into clear narratives around revenue, growth and ROI for clients and internal stakeholders
• Championing measurement best practices, including attribution modeling, incrementality testing, and cross-channel performance frameworks
• Developing and executing high-impact social media units and creative concepts that drive engagement, cultural relevance and business outcomes
• Developing and maintaining relationships with key paid social partners, staying at the forefront of platform developments, betas and new technologies
• Establishing client relationships built on accurate, timely and proactive communication
• Ensuring best practices and innovation across all paid social activity
• Leading team development and mentorship, coaching junior team members and building a culture of growth, accountability and craft excellence
• Managing and developing direct reports, including performance management and career pathing
• Demonstrating knowledge sharing across teams to scale social best practices agency-wide
• Defining new initiatives and identifying opportunities to grow client revenue and upsell capabilities
• Collaborating cross-functionally with paid search, programmatic, analytics and planning teams
• Contributing to new business development when requested
• Demonstrating leadership across teams and the agency

Who You Are

• You have 6-8 years' experience in a digital agency, with a focus on biddable media and Paid Social
• Strong technical proficiency managing large-scale paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, Pinterest and Twitter/X
• A track record of connecting paid social performance to broader business results and client KPIs
• Strong understanding of measurement approaches, attribution models and testing frameworks
• Experience developing high-impact, innovative social media units and creative that drives results
• A strong collaborator with internal and external partners, clients, peers, partner agencies and vendors
• At the forefront of all paid social developments and technologies
• A strong manager with proven experience developing and mentoring a team
• An excellent communicator and presenter, including to senior audiences
• Able to think strategically and identify and resolve problems in a client-centric environment
• Advanced project management skills for managing client expectations
• A strong negotiator with demonstrated problem-solving skills
• Able strategically plan for revenue and team growth
• You bring a high level of integrity, autonomy and self-motivation

Note:

Hybrid work in-office is an essential requirement of this role.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $110,000 - $140,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers