Digital Manager, Paid Social

Adelphi Group; New York (NY); On-site; USD 90,000 - 110,000; Full time

Job summary

Ptarmigan Media, part of Omnicom Media Group, is seeking a strategic Manager, Paid Social to lead campaigns for B2B financial services clients in New York. The role blends hands-on platform expertise with leadership, client partnership, and cross-functional collaboration.

You will own planning, execution, optimization, and reporting while mentoring junior staff and driving growth across channels. This hybrid in-office role requires strong analytics and communication skills.

Qualifications

• 4+ years of hands-on experience managing paid social campaigns.
• Proven expertise across major paid social platforms and tools.
• Bachelor's degree required; advanced Excel/PowerPoint skills.

Responsibilities

• Own strategic planning, execution, and optimization of paid social campaigns across Facebook, Instagram, LinkedIn, X and more.
• Serve as day-to-day paid social lead for assigned accounts and trusted client advisor.
• Oversee pacing, forecasting, and budget management aligned with KPIs.
• Lead regular performance optimizations and identify growth opportunities.
• Develop and present performance reports with insights and next steps.
• Collaborate with Strategy, Analytics, Planning, Creative, and Client Services teams.

Skills

Paid social

Budget management

Leadership

Analytics

Mentoring

Excel

PowerPoint

Communication

Education

Bachelor's degree

Tools

Facebook Ads

Instagram Ads

LinkedIn Ads

X (Twitter) Ads

Campaign tools

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with deep specialization in the Financial Services sector. With unparalleled expertise in financial marketing and the B2B2C landscape, we deliver innovative, data-driven media strategies for more than 80 global clients.

At Ptarmigan, our people are our greatest asset. Their expertise, creativity, and entrepreneurial mindset fuel our growth- advancing our technological capabilities and enabling cutting-edge media solutions in an ever-evolving marketplace.

As we continue to expand our New York office, we are seeking a strategic, results-driven Manager, Paid Social to lead paid social initiatives for several B2B-focused financial services clients. This role requires a strong blend of hands-on platform expertise, strategic thinking, client partnership, and team leadership.

RESPONSIBILITIES

• Own the strategic planning, execution, and ongoing optimization of paid social campaigns across key platforms, including but not limited to Facebook, Instagram, LinkedIn, X (Twitter), and emerging channels
• Serve as the day-to-day paid social lead for assigned accounts, acting as a trusted client advisor and strategic partner
• Oversee campaign pacing, forecasting, and budget management, ensuring alignment with client KPIs and business objectives
• Lead daily, weekly, and quarterly performance optimizations against established goals, proactively identifying opportunities for growth and efficiency
• Analyze campaign performance, distill insights, and deliver clear, actionable recommendations to clients and internal stakeholders
• Develop and present comprehensive performance reports, including weekly, monthly, and quarterly readouts, with a focus on insights, learnings, and next steps
• Produce strategic deliverables such as channel roadmaps, testing frameworks, competitive analyses, POVs, and promotional plans
• Collaborate closely with cross-functional teams (Strategy, Analytics, Planning, Creative, and Client Services) to ensure fully integrated, holistic digital media solutions
• Evaluate overall campaign effectiveness and translate results into forward-looking recommendations and optimizations
• Identify opportunities to expand and refine paid social programs through new targeting approaches, ad formats, platforms, and best practices
• Onboard, train, mentor, and manage junior team members, providing guidance on platform expertise, campaign strategy, client communication, and reporting standards
• Contribute to thought leadership and process improvement by staying current on platform updates, industry trends, and evolving best practices in paid social and financial services marketing

REQUIREMENTS

• 4+ years of hands-on experience managing and optimizing paid social media campaigns
• Proven expertise across major paid social platforms and tools, with strong technical and strategic proficiency
• Demonstrated success planning, executing, and scaling campaigns; experience in Financial Services and/or B2B marketing strongly preferred
• Experience managing or mentoring junior team members, with a collaborative and supportive leadership style
• Strong analytical skills with the ability to interpret data, extract insights, and clearly communicate findings in both written and verbal formats
• Highly digitally savvy, with a passion for emerging platforms, industry trends, and innovations in social and digital marketing
• Exceptional organizational skills; detail-oriented, deadline-driven, and adaptable in a fast-paced environment
• Forward-thinking mindset with a proactive approach to testing, learning, and optimization
• Bachelor's degree (BS/BA) required
• Advanced proficiency in Microsoft Excel and PowerPoint
• Excellent written, verbal, and presentation skills
  

$90,000-$110,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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