Associate Director, Omnichannel Analytics & Insights

BioSpace; Bridgewater (MA); On-site; USD 194,000 - 254,000; Full time

Benefits offered by this job

Medical insurance

401(k) retirement plan

Parental leave

Paid time off

Job summary

Legend Biotech seeks an Associate Director, Omnichannel Advanced Analytics, in Bridgewater, NJ to lead analytics for non-personal promotion and omnichannel engagement. You will partner with Commercial, Marketing, IT, and Field Ops to translate data into actionable insights and embed analytics in planning and execution.

The role requires leadership and a track record of delivering executive-ready insights. Lead the development of segmentation, propensity, and content optimization models, plus

Qualifications

• Master’s degree (preferred) or bachelor’s degree in business, Analytics, Economics, Data Science, or related field.
• 8–12+ years in pharmaceutical or life sciences analytics with omnichannel and non-personal promotion measurement.
• Experience owning analytics products, dashboards, or performance frameworks used by senior leadership.

Responsibilities

• Own and evolve the omnichannel analytics roadmap for NPP and define KPI readouts.
• Establish success metrics and accountability across non-personal and digital engagement.
• Advise commercial and marketing leaders on performance interpretation and opportunities.
• Quantify effectiveness of NPP tactics across email, web journeys, paid media, webinars, and more.
• Develop advanced analytic assets: segmentation, propensity models, journey analytics.
• Translate complex analytics into clear, actionable recommendations for stakeholders.

Skills

Omnichannel analytics

NPP measurement

Dashboards

Advanced analytics

Leadership

Cross-functional collaboration

Education

Master’s degree (preferred)

Bachelor’s degree in related field

Tools

CRM systems

Reporting tools

Data pipelines

Job description

Legend Biotech seeks an Associate Director, Omnichannel Advanced Analytics, in Bridgewater, NJ to lead analytics for non-personal promotion and omnichannel engagement. You will partner with Commercial, Marketing, IT, and Field Ops to translate data into actionable insights and embed analytics in planning and execution.

The role requires leadership and a track record of delivering executive-ready insights. Lead the development of segmentation, propensity, and content optimization models, plus