Associate Director of Marketing & Publicity

ADP, Inc.; Beverly (MA); Hybrid; USD 80,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

401(k)

Paid time off

Commuter benefits

Job summary

Quarto is seeking an Associate Director, Marketing & Publicity – Adult Books to lead marketing and publicity strategy across our Adult imprints in the U.S. and collaborate with UK teams to drive launches and visibility.

You will mentor a high-performing team, manage the budget, and partner with Publishing, Sales, Digital Marketing, Operations, and Finance to align title plans with business goals. Hybrid work in Beverly, MA or NYC.

Qualifications

• Bachelor's degree preferred.
• 7+ years developing and leading integrated marketing and publicity campaigns, ideally within adult publishing.
• Demonstrated success managing teams and developing marketing strategy at a departmental or list-wide level.
• Experience leading strategic planning, budget management, and resource allocation across multiple projects and priorities.

Responsibilities

• Partner with the Director of Marketing & Publicity to develop long-term marketing and publicity strategies across Adult publishing categories.
• Manage, mentor, and develop the Adult Marketing & Publicity team.
• Provide strategic direction and campaign oversight, ensuring resources are aligned with title priorities and business goals.
• Foster a collaborative, innovative, and results-oriented team culture.
• Create and execute integrated marketing and publicity campaigns for priority UK-originated titles publishing into the U.S.
• Develop campaigns that drive sales, build awareness, and maximize visibility across media, retail, digital, influencer, and social channels.
• Serve as the primary U.S. marketing contact for designated UK publishing teams and authors.

Skills

Leadership

Marketing strategy

Campaign management

Budget management

Data analysis

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Canva

Edelweiss

Cision

Microsoft Office

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Associate Director of Marketing & Publicity

Title Marketing-Adult Allocable Full Time Professional Beverly, MA, US

2 days ago Requisition ID: 1095

Salary Range: $80,000.00 To $85,000.00 Annually

Associate Director, Marketing & Publicity – Adult Books

Location: New York, NY or Beverly, MA (Hybrid)

Lead the Marketing Strategy Behind Exceptional Books

Quarto is seeking an experienced, strategic, and collaborative Associate Director, Marketing & Publicity – Adult Books to help shape the success of our Adult publishing program.

This leadership role combines strategic planning, team leadership, and hands-on campaign management. Working closely with the Director of Marketing & Publicity, you will guide marketing and publicity strategy across Quarto's Adult imprints, mentor a talented team, manage departmental budgets, and lead campaigns for high-priority titles publishing into the U.S. market.

We're looking for someone who can balance big-picture thinking with execution, lead through influence and collaboration, and bring a deep understanding of book marketing, publicity, audience development, and consumer engagement.

What You'll Do

• Partner with the Director of Marketing & Publicity to develop long-term marketing and publicity strategies across Adult publishing categories.
• Manage, mentor, and develop the Adult Marketing & Publicity team.
• Provide strategic direction and campaign oversight, ensuring resources are aligned with title priorities and business goals.
• Foster a collaborative, innovative, and results-oriented team culture.

Drive High-Impact Campaigns

• Create and execute integrated marketing and publicity campaigns for priority UK-originated titles publishing into the U.S.
• Develop campaigns that drive sales, build awareness, and maximize visibility across media, retail, digital, influencer, and social channels.
• Serve as the primary U.S. marketing contact for designated UK publishing teams and authors.

Manage Budget & Performance

• Own the Adult Marketing & Publicity budget, including title investments, vendor relationships, and agency spend.
• Analyze campaign performance, sales trends, and marketing ROI.
• Develop benchmarks and recommendations that improve future campaign effectiveness and resource allocation.

Collaborate Across the Business

• Partner closely with Publishing, Sales, Digital Marketing, Operations, and Finance teams to ensure cohesive title strategies.
• Work with Digital Marketing to develop paid and organic initiatives across Meta, Google, Amazon, influencer marketing, email, and social media.
• Communicate campaign results, insights, and recommendations throughout the organization.

Represent Quarto Externally

• Build and maintain relationships with authors, agents, booksellers, media, influencers, and industry partners.
• Represent Quarto at trade shows, conferences, bookseller events, and author appearances.

What We're Looking For

Qualifications

• Bachelor's degree preferred.
• 7+ years of experience developing and leading integrated marketing and publicity campaigns, ideally within adult trade publishing.
• Demonstrated success managing teams and developing marketing strategy at a departmental or list-wide level.
• Experience leading strategic planning, budget management, and resource allocation across multiple projects and priorities.

Skills & Expertise

• Deep knowledge of book marketing, publicity, audience development, and consumer engagement.
• Strong understanding of earned, owned, paid, social, and influencer marketing channels.
• Proven leadership and coaching experience with high-performing teams.
• Strong analytical skills and experience using campaign and sales data to inform strategic decisions.
• Exceptional communication, presentation, and relationship-management skills.
• Experience working directly with authors, media, publishing partners, and booksellers.
• Familiarity with Adobe Creative Cloud, Canva, Edelweiss, Cision, Microsoft Office, and digital marketing platforms preferred.

Why Join Quarto?

This is an exciting opportunity to help shape the marketing strategy behind a diverse and award-winning Adult publishing program. You'll lead talented marketers and publicists, work with high-profile authors and publishing partners, and play a key role in bringing exceptional books to readers around the world.

QuartoUS is an equal opportunity employer; M/F/D/V are encouraged to apply. Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits & generous paid time off.

All applicants should be authorized to work in the United States. Quarto does not provide sponsorships.