Associate Director of Admissions

Muskegon Community College; Bailey (MI); On-site; USD 50,000 - 60,000; Full time

Job summary

Muskegon Community College seeks a dynamic administrator to lead dual enrollment and direct credit initiatives, partner with local schools, and drive outreach to prospective students. You will manage the Welcome Center operations, oversee data reporting, and coordinate partnerships to improve student success outcomes.

The role emphasizes mentorship of staff and effective collaboration with community partners, while supporting enrollment goals and service excellence for MCC.

Qualifications

• Bachelor's degree required in business, education, marketing, or closely related field.
• Master's degree preferred.
• Bilingual skills, especially Spanish, preferred.
• Strong written, oral and presentation communication skills.

Responsibilities

• Hire, mentor, coach, develop staff and work-study students.
• Serve as liaison to high school dual enrollment and direct credit students.
• Oversee online workflow system and partnership documents.
• Develop and deliver information on ongoing student and institutional success.
• Coordinate outreach campaigns and recruitment events.
• Plan and follow up on dual enrollment and direct credit programs.

Skills

Bilingual skills (Spanish preferred)

Excellent written, oral and presenting

Enrollment/recruitment experience

Education

Bachelor’s degree in business, education, marketing, HR or related

Master’s degree preferred

Tools

Ellucian Colleague CRM

Job description

Job Description

Muskegon Community College

Muskegon Community College is a center for lifelong learning thathelps people attain their educational goals by offering programsthat respond to individual, community, and global needs. MCC is anassociate degree-granting institution of higher education and anapplied technology leader for high-tech, hands-on training.

With nearly a 100-year history of academic excellence, MCC is apublic community college accredited by the Higher LearningCommission. With robust student success support, free tutoring, 20athletic teams, events, clubs, and activities, MCC has an annual,full-time equated student enrollment of approximately 2,300 and anunduplicated headcount of 5,100.

Most recently, Muskegon Community College outranked all othercolleges in Michigan for the rate of students who received federalfinancial aid and then transferred to continue their education at afour-year institution. The college’s transfer-out rate was thehighest in Michigan, 7 percentage points above the state average,and outpaced the average transfer rate across the nation.

The College has an annual operating budget (general fund) of $51million and employs about 210 regular full and part-time staff andmany adjunct faculty and student assistants. The College alsooffers 52 Associate degree programs and 24 certificateprograms.

The main campus is located on a 111-acre campus in Muskegon whichincludes the Hendrik Meijer Library & Information TechnologyCenter, Bartels-Rode Gymnasium, Frauenthal Foundation Fine ArtsCenter (including the Overbrook Theater and Art Gallery), StevensonCenter, the Science Center, the Health and Wellness Center, Art& Music Building, and MCC Golf Course.

Muskegon Community College also operates the Sturrus TechnologyCenter and Fab Lab in downtown Muskegon andextension centers inOttawa and Newaygo Counties.

Living in Muskegon County

Muskegon County residents enjoy 26 miles of sugar-sand beachesalong Lake Michigan’s shoreline, as well as one of America’s onlyluge tracks at the Muskegon Luge Adventure Sports Park and theregionally popular Michigan’s Adventure Amusement & Water Park.An outdoor recreation hub with three state parks and swimming,fishing and boating on its many lakes and rivers, the Muskegon areaoffers dynamic downtown and beachfront restaurant and entertainmentvenues. The Muskegon Farmer’s Market is the second largest inMichigan. Cruise ships dock in Muskegon, while a high-speed ferryconnects the city to Milwaukee. Notable local museums range fromrare art collections to an actual World War II submarine and a U.S.Navy ship used during D-Day.

Unofficial Transcripts must be submitted when applying to beconsidered.

APPLICATION DEADLINE : Open until filled - first reviews onFriday, October 2nd, 2026

Salary : from $50,000 to $60,000 depending onexperience

General Description:

This role leads by serving as a visible and enthusiasticrepresentative of the College, cultivating relationships withprospective students, families, schools, and community partnersworking very closely with others from our local districts with apersonal focus on the dual enrollment and direct credit processes.Through engaging outreach, personalized guidance, and compellingpresentations, this individual inspires students to envisionthemselves as successful college students and encourages enrollmentby effectively communicating the transformative value of a MuskegonCommunity College education. With oversight for the campus WelcomeCenter (One Stop Shop) and progress reporting/data analysis for thedepartment, this individual will be instrumental both withimproving efficiencies behind the scenes and ensuring the team isexceeding student service and success goals.

RequiredSkills

Qualifications:

Knowledge, Skills & Abilities:

1. Bachelor’s degree required in business, education, marketing,human resources or closely related; master's degree preferred.
2. Candidates with bilingual skills, especially Spanish,preferred.
3. Communicates with enthusiasm, professionalism, and authenticityacross a variety of audiences and settings.
4. Demonstrated excellence in written, oral and presentationcommunication skills with internal and external audiences, both oneon one and in large group settings.
5. Demonstrated ability to relate to people of all ages, races,and social-economic backgrounds.
6. Ability to energize and motivate others especially in medium tolarge sized groups and connect with individuals highly motivated,results-oriented customer service, sales, and recruitmentexperience preferred.
7. Demonstrated use of tact, judgment and discretion and theability to maintain confidentiality.
8. Highly motivated and solution oriented with a high degree ofintegrity, ethics and dedication to the mission of theCollege.
9. High proficiency in demonstration of office technology,software, & equipment. Ability and willingness to upgradeskills including technology or process changes.
10. Demonstrated ability to build working relationships withexternal and internal constituents.
11. Demonstrated proficiency with enterprise system or CRM(customer relationship management system) Ellucian Colleaguepreferred.
12. Must be adaptable and flexible to changes in tasks andprocesses.
13. Requires prolonged sitting or standing, keyboarding and work oncomputer (hand/eye strain), speaking in English via phone or inperson.
14. May require evening and occasional weekend hours for on or offcampus events.
15. Valid driver’s license and reliable personal transportation forvisiting area schools or off campus appointments.

Essential Function:

1. Hire, mentor, coach, develop, and supervise employees and workstudy students as assigned for the department.
2. Serve as liaison to high school dual enrollment and directcredit students, and other parties responsible for the handling ofpartnerships.
3. Assist supervisor in mentoring, training, directing,organizing, and leading staff.
4. Manage and coordinate all aspects of dual enrollment, directcredit, and employer sponsorships programs including web pagecontent, marketing and communication.
5. Oversee all aspects of the online workflow system including butnot limited to building the platform to functions for theprocessing of partnership documents, day-to-day functions,maintenance, reports, workflows, etc.
6. Develop, analyze and deliver information regarding ongoingreporting and plans to continue improving strategies for studentand institutional success.
7. Oversee and/or partner with others in events or programming asassigned including but not limited to Dual Enrollment 101, highschool visits, college fairs, and other recruitment events.
8. Coordinate communications with all appropriate personnel athigh schools, state programs, and other partners regardingimportant information including registration and withdrawaldates.
9. Assist incoming and currently enrolled students with admissionsand financial aid applications, scholarships, placement testing andplans for payment to ensure a seamless enrollment processthroughout the student’s tenure at MCC.
10. Generate admission leads through personal and professionalcontacts, community/corporate partnerships, current students,alumni, and other lead generation initiatives.
11. Meet/contact prospective new students and recruit at variouslocations including but not limited to the following: area highschools, skill centers, adult education, and alternativeeducation.
12. Follow up with potential students to check on all stages oftheir entry to the institution and document as appropriate insystem.
13. Plan, implement, and follow up on outreach campaigns targetingcollege age and non-traditional adult learners.
14. Other duties as assigned.
    

Physical, Mental, and Environment RequirementsInclude:

Mental Demands:

Detailed Work
Student Contact
Deadline oriented
Problem Situations
Multiple Priorities & Demands
Emergency Situations
Confidentiality
On-call Availability
Continual Interruptions
Working Alone
Faculty Contact
Working with Others

Physical Demands:

Standing & Walking
Sitting
Reclining
Carrying
Lifting up to 10 lbs. Up to 25 lbs. Up to 50 lbs. 80 + lbs.
Pushing, Pulling, Twisting, Bending
Climb or Balance
Stoop, Kneel, Crouch, or Crawl
Squatting
Handle or Feel
Reach with Hands and Arms
Talking or hearing
Tasting/Smelling
Working Overhead
Speak in English via Phone or In Person
Close, Distance, Peripheral, and Color Vision along with DepthPerceptions
Ability to Adjust and Focus

Work Environment:

Exposure to wet, humid conditions (non-weather), fumes or airborneparticles, toxic or caustic chemicals; extreme heat/cold; andmoderate to loud noise levels.
Normal Office environment with little, if, any, discomfort due toheat, dust, noise and the like. Ability to travel to all campuslocations required.

Muskegon Community College is an equal opportunity employer.MCC does not discriminate on the basis of race, color, religion,sex, national origin, marital status, sexual orientation, genderidentity, transgender status, political persuasion, disability,height, weight, veteran status, age or any other protected class inany of its educational programs, activities or employment.Minorities, women, veterans, and the physically challenged areencouraged to apply. To the extent required by applicable law,anyone with a disability will be reasonably accommodated by theCollege. If you have a disability and need an accommodation orassistance in applying for this position, please contact the HumanResources Office.

Job LocationMuskegon,Michigan, United States

PositionTypeFull-Time/Regular