Associate Director, Mobile Experience & Consumer Strategy

BioSpace; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) savings plan

Tuition reimbursement program

Job summary

Novo Nordisk is seeking an Associate Director to own the NovoCare mobile experience, defining priorities and KPIs across its portfolio. You will coordinate brand messaging, content and activation while ensuring compliance within a regulated environment.

The role demands collaboration with brand teams, CRM, and cross-functional partners to deliver a cohesive mobile consumer journey. The position emphasizes translating marketing strategy into engaging mobile experiences, with a focus on

Qualifications

• Bachelor's degree in Business, Marketing, Strategy, Design or related field; master's preferred.
• 8+ years in consumer marketing, digital marketing or related roles with meaningful responsibility for digital consumer experiences or channels.
• Strong experience developing consumer-facing promotional messaging and moving content successfully through medical, legal, regulatory and promotional review processes.
• Demonstrated track record translating brand or consumer strategy into digital content, messaging and activation plans that drive measurable engagement.
• Experience managing content and priorities across multiple brands, audiences or stakeholders while maintaining a coherent consumer experience.
• Strong understanding of mobile, CRM, web or other digital engagement channels and how messaging, content and journeys work together across the consumer lifecycle.
• Proven ability to use activation, engagement, content-performance and behavioral data to improve channel performance and prioritize future opportunities.
• Strong cross-functional leadership skills, with experience working across Marketing, Medical, Legal, Regulatory, Compliance, Privacy, Analytics and Digital/Technology partners in a regulated environment.

Responsibilities

• Own the mobile experience direction, priorities and performance goals.
• Translate brand strategies into consumer messaging and experiences within mobile.
• Build and manage the content roadmap for NovoCare Mobile, determining what consumers need to see and when.
• Lead mobile content through medical, promotional and regulatory review processes.
• Serve as a central business partner to brand teams, consolidating and prioritizing requests while maintaining a coherent NovoCare experience.
• Partner with CRM, Social & Digital, brand marketing and other consumer-facing teams to connect campaigns into the mobile experience.

Skills

Mobile experience ownership

Consumer marketing

Content strategy

Promotional review

Cross-functional leadership

Regulatory compliance

Education

Bachelor's degree in Business, Marketing, Strategy, Design or related field

Master's degree preferred

Job description

Novo Nordisk is seeking an Associate Director to own the NovoCare mobile experience, defining priorities and KPIs across its portfolio. You will coordinate brand messaging, content and activation while ensuring compliance within a regulated environment.

The role demands collaboration with brand teams, CRM, and cross-functional partners to deliver a cohesive mobile consumer journey. The position emphasizes translating marketing strategy into engaging mobile experiences, with a focus on