Associate Director, Marketing Intelligence and AI

Institute of Electrical and Electronics Engineers, Inc.; Piscataway Township (NJ); On-site; USD 120,000 - 190,000; Full time

Job summary

IEEE, Inc. is seeking an Associate Director, AI & Intelligence within the Brand, Marketing, & Communications (BMC) team to shape, optimize, and monitor how artificial intelligence systems describe IEEE, its values and goals.

The role partners with IT, Legal and Compliance, and BMC leadership to advance Generative Engine Optimization and related AI initiatives. Reporting to the Director of Marketing Technology and Intelligence, this position will manage two direct reports and drive governance,

Job description

Job Summary

The Associate Director, AI & Intelligence will sit within IEEE's Brand, Marketing, & Communications (BMC) team and is responsible for shaping, optimizing, and monitoring how artificial intelligence systems and major AI assistants describe IEEE, its values and goals.

As an increasing portion of the public forms its first impression of IEEE through AI assistants, this role will drive initiatives that advance the organization's strategy across Generative Engine Optimization (AEO/GEO), partnering closely with internal stakeholders in IT, Legal and Compliance, and BMC leadership.

This new role will report directly to the Director of Marketing Technology and Intelligence and will manage two direct reports.

Key Responsibilities

• Generative Engine Optimization (AEO/GEO): Define, publish and govern the enterprise AEO/GEO strategy across enterprise IEEE and OU web properties to ensure live AI retrieval engines can easily extract and accurately cite IEEE's true scope.'
• Third-Party Consensus & Ecosystem Framing: Collaborate with BMC leadership to embed IEEE’s preferred framing across independent, authoritative third-party sources (e.g., press, partner descriptions, and reference sites). Drive the broad public consensus required to influence future AI model training datasets over time.
• AI Intelligence, Monitoring & Performance Analytics: Oversee the development and execution of an enterprise AI monitoring capability using commercial tools or internal scripts. Establish shared scorecards against priority test questions, track mention rates, framing accuracy, and cited sources across major AI assistants, and deliver executive reporting and recommendations for senior leadership. Integrate AI representation metrics into BMC’s broader marketing intelligence and performance framework in partnership with the Marketing Intelligence & Analytics team.
• Operating Unit (OU) Strategic Enablement: Act as a central consultant and partner to individual OUs, assisting unit leaders in publishing localized plain-text definitions, validating unit-level entity records, and closing AI visibility gaps.
• AI Governance & Policy: Shape and maintain the policies and guidelines within which BMC staff and other marketing resources operate as AI intersects IEEE’s digital presence, including standards for AI generated content, disclosure, and brand representation, partnering with BMC’s digital governance function, IT, and Legal and Compliance, and aligning with the enterprise AI strategy.
• AI Enablement & Marketing Innovation: Identify, pilot, and scale high-value AI use cases across BMC’s marketing practice—from content operations to insight generation—building AI fluency across the team and ensuring adoption follows established governance and responsible-use guidelines.
• People & Roadmap Management: Lead cross-functional workstreams—with the potential for direct reports as the team evolves—managing ad-hoc AI and digital strategic projects while executing a phased, multi-quarter roadmap covering fast wins, durable ecosystem changes, and continuous measurement.

Travel Information

• 25% Domestic and International