Associate Director, Marketing Effectiveness & Intelligence

VML; Seattle (WA); Hybrid; USD 96,000 - 124,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a Freelance Associate Director of Marketing Effectiveness & Intelligence to lead performance management for a major Auto client. You will connect brand, media, digital engagement, campaigns, and business outcomes, translating complex data into actionable client guidance.

The role emphasizes partnership with clients and integrated agency teams, with a focus on driving insights, strategy, and measurable results in a hybrid work environment.

Qualifications

• 6–10+ years in marketing analytics, effectiveness, or related fields.
• Strong client leadership, communication, and presentation skills.
• Ability to connect marketing activity to brand and business performance.
• Experience synthesizing data across media, campaigns, brand, digital, and business sources.
• Ability to turn complex analysis into a clear “so what” and “now what.”
• Cross-functional leadership across analytics, media, strategy, account, and client teams.
• Automotive or complex consumer marketing experience is a plus.

Responsibilities

• Serve as day-to-day client partner on marketing effectiveness and performance.
• Synthesize results across campaigns and channels into a clear view of overall marketing performance and business implications.
• Identify emerging trends, performance opportunities, and areas requiring deeper investigation.
• Translate analysis into concise, executive-ready narratives and recommendations.
• Connect media and campaign metrics with brand performance, consideration, digital engagement, sales, and market-share indicators.
• Guide analysts and channel teams in moving from reporting metrics to identifying insights and actions.
• Ensure measurement frameworks, KPIs, and reporting are consistent and aligned to client objectives.

Skills

Marketing analytics

Client leadership

Communication

Presentation skills

Data synthesis

Cross-functional leadership

Automotive marketing

Job description

VML is seeking a Freelance Associate Director of Marketing Effectiveness & Intelligence to lead performance management for a major Auto client. You will connect brand, media, digital engagement, campaigns, and business outcomes, translating complex data into actionable client guidance.

The role emphasizes partnership with clients and integrated agency teams, with a focus on driving insights, strategy, and measurable results in a hybrid work environment.