Associate Director, Market Research and Analytics - Specialty

AbbVie; United States; On-site; USD 170,000 - 210,000; Full time

Job summary

AbbVie in the United States seeks an Associate Director of Marketing Research & Analytics for US Specialty. This role designs, manages, analyzes, and communicates insights from qualitative and quantitative research across Hypothyroid franchises for APEX.

You will partner with Brand, Medical, and external agencies to inform strategic decisions and optimize performance. Strong leadership, cross-functional collaboration, and ability to influence senior stakeholders in a fast-paced, matrixed

Qualifications

• BA or BS degree (US equivalent) required; advanced degree preferred.
• ~10 years relevant marketing research and/or analytics experience.
• Experience in pharmaceutical industry and pharmaceutical data required.
• Analytical reasoning, business acumen, attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to all levels of the organization.
• Proven experience in a high-performing team.
• Experience in matrixed, fast-paced environments.
• Strong leadership and cross-functional collaboration.
• Proven project management skills.

Responsibilities

• Act as an intelligence partner delivering strategic insights for the Hypothyroid franchise.
• Lead primary research and analytics projects independently.
• Manage relationships with internal stakeholders and external agencies.
• Synthesize learnings across research, analytics, and market intel to shape strategy.
• Maintain market and competitive knowledge for internal teams.
• Design and execute measurement plans with KPIs for brand programs.
• Coordinate monthly business reviews with high impact potential.
• Oversee data strategy to enable reliable, visualization-enabled analytics.
• Communicate complex analytic results to influence actions.
• Collaborate to leverage Brand and Market Access intelligence.
• Develop direct reports and promote growth within the team.
• Foster proactive communication and psychological safety.

Skills

Strategic insights

Cross-functional leadership

Stakeholder mgmt

Analytical thinking

Communication skills

Education

BA/BS degree

Advanced degree preferred

Tools

Pharma data systems

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on LinkedIn, Facebook , Instagram , X and YouTube.

Job Description

The Associate Director of Marketing Research & Analytics for US Specialty will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across Hypothyroid franchises on behalf of APEX. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand partners, Medical partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

KEY RESPONSIBILITIES:

• Act as an intelligence partner focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and trends within the Hypothyroid franchise space.
• Proactively identify primary research and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution, engagement, and impact of brand programs and tactics.
• Coordinate and manage monthly program performance assessments (i.e. business reviews) on topics that will make the highest impact on the business.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Leverage innovative, sophisticated analytic models that address critical issues, but also meet key business criteria. Be able to effectively communicate the results of these complex analytic models and influence action to improve brand performance.
• Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform performance expectations.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Manage and develop direct reports, identifying opportunities for growth over time. Understand where and how to appropriately expose direct reports to Leadership to both accelerate their career growth and maximize team efficiency across meetings.
• Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

Qualifications

• BA or BS degree (or US equivalent) required. Advanced degree (MA, MS, MBA, PhD) preferred.
• ~10 years relevant marketing research and/or analytics experience required.
• Experience in pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) required.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Proven experience as an integral member of a high-performing work team.
• Experience with and strong aptitude navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and the ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employer remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html