Senior Manager, Above Brand and Omnichannel Strategy

AbbVie Inc.; Mettawa (IL); On-site; USD 140,000 - 190,000; Full time

Job summary

AbbVie Inc. is seeking a Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty to design, manage, and communicate omnichannel analytics and portfolio initiatives.

You will partner across Brand Analytics, Sales Ops, and Customer Experience to drive insights and actionable recommendations. Responsibilities include leading solution development, media mix modeling, and communicating findings to marketing teams and agencies to optimize promotional investments and marketplace

Qualifications

• Bachelor’s Degree required.
• 6+ years of quantitative sales/marketing analytics experience.
• Pharmaceutical industry experience preferred.
• Proven leadership and senior stakeholder collaboration.
• Experience in Marketing Mix Modeling and lift measurement.

Responsibilities

• Lead advanced analytics to inform marketing and portfolio decisions.
• Drive Media Mix Modeling and promotional investment strategies.
• Communicate insights clearly to senior stakeholders.
• Integrate primary/secondary data with therapeutic knowledge.
• Build innovative models addressing cost, risk, and impact.

Skills

Marketing Analytics

Leadership

Multi-touch Attribution

Marketing Mix Modeling

Data interpretation

KPI translation

Education

Bachelor’s Degree

Master’s Degree preferred

Tools

SQL

Dataiku

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The Senior Manager, Above Brand and Omnichannel Strategy for U.S. Specialty will design, implement, manage, analyze, and effectively communicate Omnichannel analytics and Portfolio initiatives on behalf of APEX. This individual will provide analytic leadership and integrate marketing and sales information to strengthen the Brand and Sales teams' understanding of marketplace performance and opportunities. This includes partnering across APEX verticals as well as with Brand Analytics, Sales Operations and Customer Experience teams to interpret results and deliver recommendations to inform strategic and tactical decision-making.

Key Responsibilities:

• Leads solution development and execution in a manner that ensures that marketing analytics professionals have access to, and use, the most advanced analytical techniques and information to produce results that fully leverage the data, research and analytics
• Lead Media Mix Modeling efforts to develop fact-based promotional investment strategies that increase the return on promotional investments.
• Meaningfully communicate insights and information to a broad group of stakeholders through exceptional oral and written communication. Collaborate with and influence the marketing team and media agencies to drive greater business outcomes.
• Demonstrate proficiency with primary research, secondary data sources and integrate therapeutic area knowledge into insights, analytic interpretations and clear actionable recommendations.
• Leverage/build innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)

Qualifications

• Bachelor’s Degree (or US equivalent) required
• This position requires 6+years of relevant experience in quantitative analysis of sales and marketing information and the use of this information in the development of business plans and strategies.
• Previous Pharmaceutical experience.
• Strong leadership skills and a proven ability to work closely and effectively with all corporate functions and senior management.
• Led application of Marketing Mix Modeling including multi-touch attribution, Optimization and other lift measurement techniques for marketing promotions.
• Competency in translating the KPIs to actionable insights at the lowest level for each of the marketing promotion channels.
• Must exhibit proficiency commensurate with grade in the following competencies: anticipate future needs, build collaborative partnerships, design and implement innovative solutions, demystify complex information, communicate insights and solutions and coach for greater team effectiveness.

Preferred Requirements:

• Master’s Degree preferred – in Pharmaceutical Sciences, Business Administration, Chemistry, Biology, Engineering Economics, Statistics, Marketing or in a closely related field of study with a concentration in marketing/sales/quantitative analysis
• SQL/Dataiku.

Key AbbVie Competencies:

• Strong communication skills (both oral and written) and inter-personal skills.
• Strong planning and organization skills. Understanding of basic principles of brand management, including brand positioning and promotion channels.
• Strong focus on teamwork, relationship-building and influencing others; while acting courageously, constructively, and with agility and accountability.
• Demonstrates ability to effectively partner across multiple stakeholders (i.e. Sales Leadership, Brand Marketing, Sales Operations, Market Research and Analytics)

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.

• This job is eligible to participate in our long-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html