Associate Director, Leasing & Marketing

SDK Apartments ℠; Ridgewood (NJ); On-site; USD 145,000 - 160,000; Full time

Benefits offered by this job

Bonus eligibility

Medical benefits

Dental benefits

Vision benefits

Paid time off

401k with match

Learning program

Job summary

SDK Apartments seeks an Associate Director of Leasing and Marketing to lead occupancy growth, revenue, and brand visibility across its portfolio. Based in Ridgewood, NJ with regular travel, you will partner with senior leadership to develop strategic leasing and marketing programs and optimize performance across communities.

You will hire, train and mentor leasing teams, monitor metrics, manage digital campaigns, ensure brand standards, and ensure compliance with housing laws as you drive

Qualifications

• 4-year undergraduate degree in marketing, communications, business or related field.
• Must have a minimum of 7 years of related progressively responsible experience in a multifamily environment.
• A minimum of 3 years of direct team and portfolio management experience.
• Proven track record of leading high-performing leasing teams, driving occupancy growth, and delivering resident retention and satisfaction.
• Experience managing portfolio wide and property-specific marketing campaigns and online reputation platforms.
• Thorough knowledge of Landlord/Tenant laws, Fair Housing, ADA, FCRA, etc.
• Exceptional judgment, interpersonal, problem solving and analytical skills.
• Exceptional written and verbal communication skills; adept in communicating with senior management and residents.
• Proficiency in MS Office Suite. Real Page knowledge is strongly preferred.
• Possess a valid driver license to travel for business.
• Must be able to work with any employer in the US without any restrictions whatsoever.

Responsibilities

• Foster a safe and welcoming environment for team members and the broader community and reinforce positive behaviors by setting clear expectations and modeling SDK values.
• Develop and implement leasing strategies and marketing plans to achieve occupancy and revenue goals across the portfolio.
• Monitor leasing activity, traffic, conversion, and renewal performance across the portfolio and mentor leasing teams to achieve desired outcomes.
• Develop, monitor and report on leasing metrics including occupancy, lease renewals, resident retention, marketing ROI, conversions and lead source effectiveness.
• Analyze leasing and marketing performance and identify opportunities for improvement.
• Ensure leasing processes, prospect follow-up, and lead management standards are consistently executed.
• Manage digital advertising campaigns, social media strategies, listing services, and online reputation management.
• Ensure brand standards are consistently maintained across all communities.
• Conduct regular market surveys and pricing reviews; recommend new rent and renewal rates.
• Partner with Regional Managers and Property Managers to address occupancy challenges and accelerate leasing performance.
• Conduct regular property visits and leasing audits.
• Ensure compliance with all Fair Housing and applicable laws, regulations and company policies.
• Maintain knowledge of industry trends, leasing technologies, and marketing best practices.
• Hire, train, develop and mentor leasing team members. This includes but is not limited to finding exceptional talent, offering relevant feedback, setting realistic goals and supporting the growth of the team.
• Performs other related duties proactively.

Job description

SDK Apartments is seeking an Associate Director of Leasing and Marketing to lead portfolio-wide occupancy, revenue growth, brand visibility, and reputation management initiatives. This role will partner closely with senior leadership to develop and execute strategic leasing and marketing programs, optimize leasing performance, and support resident retention objectives.

This position is based in Ridgewood, NJ with regular travel throughout the portfolio.

About the Position

As the Associate Director of Leasing & Marketing, you will:

• Foster a safe and welcoming environment for team members and the broader community and reinforce positive behaviors by setting clear expectations and modeling SDK values.
• Develop and implement leasing strategies and marketing plans to achieve occupancy and revenue goals across the portfolio.
• Monitor leasing activity, traffic, conversion, and renewal performance across the portfolio and mentor leasing teams to achieve desired outcomes.
• Develop, monitor and report on leasing metrics including but not limited to occupancy, lease renewals, resident retention, marketing ROI, conversions and lead source effectiveness.
• Analyze leasing and marketing performance and identify opportunities for improvement.
• Ensure leasing processes, prospect follow-up, and lead management standards are consistently executed.
• Manage digital advertising campaigns, social media strategies, listing services, and online reputation management.
• Ensure brand standards are consistently maintained across all communities.
• Conduct regular market surveys and pricing reviews; recommend new rent and renewal rates.
• Partner with Regional Managers and Property Managers to address occupancy challenges and accelerate leasing performance.
• Conduct regular property visits and leasing audits.
• Ensure compliance with all Fair Housing and applicable laws, regulations and company policies.
• Maintain knowledge of industry trends, leasing technologies, and marketing best practices.
• Hire, train, develop and mentor leasing team members. This includes but is not limited to finding exceptional talent, offering relevant feedback, setting realistic goals and supporting the growth of the team.
• Performs other related duties proactively.

About Your Professional Background & Skills

• 4-year undergraduate degree in marketing, communications, business or related field.
• Must have a minimum of 7 years of related progressively responsible experience in a multifamily environment.
• A minimum of 3 years of direct team and portfolio management experience.
• Proven track record of leading high-performing leasing teams, driving occupancy growth, and delivering exceptional resident retention and satisfaction through strong leadership, talent development, and operational excellence.
• Experience managing portfolio wide and property-specific marketing campaigns and online reputation platforms.
• Thorough knowledge of industry best practices and laws and regulations such as Landlord/Tenant laws, Fair Housing, Americans with Disabilities Act, Fair Credit Reporting Act, etc.
• Exceptional judgment, interpersonal, problem solving and analytical skills.
• Exceptional written and verbal communication skills; adept in communicating with senior management and residents.
• Proficiency in MS Office Suite. Real Page knowledge is strongly preferred.
• Possess a valid driver license to travel for business.
• Must be able to work with any employer in the US without any restrictions whatsoever.

About Us, Benefits & Culture

SDK Apartments is a real estate investment, development and property management group with an established portfolio of residential communities and commercial properties across multiple states.

SDK’s tradition of giving back to the community extends to the way we care for our residents and employees. Our unique backgrounds, perspectives and skills make us a truly diverse team. We collaborate effectively to achieve our goals and strive to be the best in our asset class. We embrace learning opportunities to further our personal and professional growth and support each other genuinely.

Our total rewards package includes competitive pay, a performance-based bonus, a comprehensive benefits package including medical, dental, vision, paid time off, long term disability, life insurance, employee assistance program, employee discount program, flexible spending account, health savings account, a learning program, 401k with match when eligible, and the opportunity to work with the most dedicated team around!

The annualized gross base range for this position is $145,000 - 160,000 plus bonus eligibility. The actual compensation within the range will be based on factors unique to the candidate, including years of direct experience, depth of knowledge and relevant education.

SDK does not discriminate based on race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, veteran status or any other characteristics protected by federal, state or local laws. SDK aims to foster and maintain a workplace where everyone can be their best selves, feel respected and included. Therefore, it’s our practice to actively and continually evaluate our people procedures so that we can offer the best possible experience to those interested in working with SDK. We encourage you to apply and look forward to meeting you. Good luck!