Associate Director, Integrated Marketing & Campaigns

Socket.dev

El Segundo (CA)

On-site

USD 125,000 - 135,000

Full time

4 days ago

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Job summary

Los Angeles Lakers seeks an Associate Director of Integrated Marketing to lead development and execution of Lakers marketing plans across campaigns and initiatives. This role serves as a central driver for cross-functional collaboration, driving ticket sales, sponsorship programming, and fan engagement.

The ideal candidate combines strategic marketing leadership with proactive planning, strong decision-making and the ability to manage long- and short-term projects across the marketing lifecycle,

Qualifications

Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred.
Minimum 8-10 years in marketing and at least 5 years in people management.
Proven success launching and implementing integrated marketing campaigns for high-profile global brands.

Responsibilities

Develops and implements marketing strategies year-round for on-court and off-court initiatives.
Leads cross-functional campaigns to drive revenue, sponsorships and audience engagement.
Oversees sponsor programming and performance marketing across multiple channels.
Drives fan growth through omnichannel initiatives and strategic partnerships.

Skills

Marketing leadership

Brand strategy

Campaign management

People management

Cross-functional collaboration

Fan engagement

Education

Bachelor's degree in marketing/advertising

Tools

Adobe Creative Suite

Jira

Trello

Wrike

Microsoft Office

Job description

The ideal candidate combines strategic marketing leadership with proactive planning, strong decision-making and the ability to manage long- and short-term projects across the marketing lifecycle,

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