Strategic Marketing Director, NBA Experiences

Quintevents, LLC; Charlotte (NC); On-site; USD 140,000 - 200,000; Full time

Job summary

Quint seeks an Associate Director of Marketing to lead the NBA Experiences and related basketball programs. You will own the development and execution of integrated strategies across a portfolio of high-profile NBA events, driving awareness, engagement, leads, and revenue.

The role requires strategic thinking and hands-on execution, partnering with NBA, Sales, Partnerships, Product, Creative, Content, and external partners to bring campaigns to market.

Qualifications

• 7+ years of experience in marketing with leadership of integrated strategies.
• Experience in sports/entertainment/hospitality preferred; NBA knowledge a plus.
• Ability to link marketing strategies to measurable business and revenue goals.
• Strong digital marketing, CRM, content, social, paid media and campaigns.
• Experience managing complex partner relationships and senior stakeholders.
• Familiarity with digital platforms, ad tech, marketing automation, analytics.
• Proven use of data and insights to inform strategy and drive results.
• Experience leading cross-functional teams in fast-paced environments.

Responsibilities

• Own NBA Experiences marketing strategy and annual priorities.
• Lead go-to-market strategies for tentpole events and priority experiences.
• Partner with NBA to plan campaigns, brand alignment, and assets.
• Collaborate with Sales, Partnerships, Product, Creative, Content, and Paid Media.
• Oversee brand evolution and customer experience across channels.
• Analyze performance: site metrics, CAC, LTV, leads and revenue for optimization.
• Develop audience strategies to increase awareness and conversions.
• Identify new marketing opportunities and partnerships.
• Prepare executive presentations with insights and recommendations.
• Represent NBA Experiences marketing across Quint.
• Provide regular performance reporting to leadership.

Skills

Marketing strategy

Data-driven

Cross-functional leadership

Campaign planning

Stakeholder management

Performance marketing

Brand storytelling

Tools

CRM platforms

Analytics tools

Marketing automation

CMS

Job description

Quint seeks an Associate Director of Marketing to lead the NBA Experiences and related basketball programs. You will own the development and execution of integrated strategies across a portfolio of high-profile NBA events, driving awareness, engagement, leads, and revenue.

The role requires strategic thinking and hands-on execution, partnering with NBA, Sales, Partnerships, Product, Creative, Content, and external partners to bring campaigns to market.