Senior Integrated Marketing Lead - Campaigns & Fan Growth

The Los Angeles Lakers; El Segundo (CA); Presencial; USD 125.000 - 135.000; Jornada completa

Descripción de la vacante

The Los Angeles Lakers in El Segundo, CA are seeking an Associate Director of Integrated Marketing to lead the development and execution of marketing plans across campaigns and business initiatives, including ticket sales and sponsorship programming.

You will collaborate cross-functionally with creative, content production, performance marketing and game operations to deliver high-impact campaigns across paid, earned and owned media, while developing assets and strategies for brand storytelling.

Formación

• Bachelor’s degree in marketing, advertising or related field.
• Minimum 8-10 years in marketing with brand or integrated marketing background.
• Proven success launching and implementing marketing campaigns for global brands.

Responsabilidades

• Develops and implements year-round marketing strategies to drive business goals.
• Leads cross-functional campaigns to support revenue drivers.
• Manages agency and freelance support to ensure timely delivery.
• Partners with NBA to maximize reach and ensure league compliance.

Conocimientos

Strategic marketing

People management

Cross-functional collaboration

Campaign planning

Brand storytelling

Fan engagement

Educación

Bachelor’s degree in marketing, advertising or related field

Herramientas

Jira

Trello

Wrike

Microsoft Office

Descripción del empleo

The Los Angeles Lakers in El Segundo, CA are seeking an Associate Director of Integrated Marketing to lead the development and execution of marketing plans across campaigns and business initiatives, including ticket sales and sponsorship programming.

You will collaborate cross-functionally with creative, content production, performance marketing and game operations to deliver high-impact campaigns across paid, earned and owned media, while developing assets and strategies for brand storytelling.