Associate Director - HCP Marketing

Piper Companies; Nutley (NJ); Hybrid; USD 200,000 - 220,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Sick Leave

Paid Holidays

Job summary

Piper Companies seeks an Associate Director, HCP Marketing to lead strategy and execution for a neurology portfolio in Nutley, NJ. This role focuses on developing campaigns and promotional materials tailored to healthcare professionals and neurology specialists.

It is a full-time, hybrid position collaborating with Sales, Medical, Regulatory and cross-functional teams to drive brand initiatives, budget management, and agency partnerships. Travel up to 30% is expected.

Qualifications

• Bachelor’s degree required.
• 8+ years of pharmaceutical/biotech marketing or related commercial experience.
• HCP or brand marketing experience within the pharmaceutical industry.
• Neurology experience preferred.

Responsibilities

• Develop and execute HCP marketing strategies, campaigns, and promotional materials.
• Create clinically relevant content targeting neurologists and other healthcare professionals.
• Partner with Sales, Medical, Regulatory, and other cross-functional teams to execute brand initiatives.
• Leverage market research, field feedback, and performance data to optimize marketing programs.
• Manage agency partners, projects, timelines, budgets, and resources.
• Support broader brand strategy and commercialization initiatives.

Skills

HCP marketing

Cross-functional teamwork

Project management

Education

Bachelor’s degree

Job description

Piper Companies is seeking an Associate Director, HCP Marketing to support a global pharmaceutical organization in Nutley, NJ. This role will lead HCP marketing strategy and execution for a key neurology portfolio.

Responsibilities Of The Associate Director, HCP Marketing

• Develop and execute HCP marketing strategies, campaigns, and promotional materials.
• Create clinically relevant content targeting neurologists and other healthcare professionals.
• Partner with Sales, Medical, Regulatory, and other cross-functional teams to execute brand initiatives.
• Leverage market research, field feedback, and performance data to optimize marketing programs.
• Manage agency partners, projects, timelines, budgets, and resources.
• Support broader brand strategy and commercialization initiatives.

Qualifications Of The Associate Director, HCP Marketing

• Bachelor’s degree required.
• 8+ years of pharmaceutical/biotech marketing or related commercial experience.
• HCP or brand marketing experience within the pharmaceutical industry.
• Neurology experience preferred.
• Experience with MLR review processes and cross-functional project management.
• Ability to travel up to 30%.

Compensation Of The Associate Director, HCP Marketing

• Salary: $200,000–$220,000
• Location: Nutley, NJ – Hybrid (3 days onsite)
• Type: Full-Time, Direct Hire
• Comprehensive Benefits: Medical, Dental, Vision, 401(k), Sick Leave (as required by law), and Paid Holidays

Keywords: HCP Marketing, Pharmaceutical Marketing, Brand Marketing, Neurology, Brand Strategy, HCP Engagement, MLR, Commercial Marketing, Biotech