Associate Director, HCP Education & Experience

DBV Technologies; Bernards Township (NJ); Presencial; USD 160.000 - 200.000; Jornada completa

Descripción de la vacante

DBV Technologies in Warren, New Jersey seeks an Associate Director, HCP Education & Experience to own creation and deployment of instructional content, training strategy, and assets for Viaskin treatment initiation and patient management, leading cross-functional teams across marketing, market access, and medical affairs.

This role focuses on preparing HCPs to apply the patch, guiding caregivers on at-home use, and developing forward-looking education plans and programs that align with

Formación

• Bachelor's degree in Marketing, Life Sciences, Communications, or related field.
• Advanced scientific or clinical degree (e.g., MS, MSN, DNP, PharmD) preferred.
• Clinical training and/or experience preferred.
• 5+ years in pharmaceutical/biotech or medical device marketing, including 2+ years in HCP marketing.
• Demonstrated experience with drug-device HCP training programs/tactics or developing and delivering clinical training/medical education content within the healthcare field.
• Experience in field sales or deploying training/non-promotional content to field sales teams successfully is preferred.
• Background in immunology, allergy, pediatric specialty therapeutic areas or drug-device product lines is preferred.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong vendor management skills: content creation, project planning, and timely review/feedback delivery
• Comfortable with customer engagement and education/training, particularly with healthcare professionals
• Strong communication, public speaking, and/or instructional skills

Responsabilidades

• Own the development of training tools/kits, brochures, videos, peer-to-peer decks, and field team training modules that familiarize HCPs with how to apply the patch and how to guide caregivers on at-home application and management.
• Conduct HCP research and insight gathering activities (eg, advisory boards) to refine and validate HCP training approach and resources
• Lead cross-functionally with consumer marketing and market access to ensure that direct-to-consumer materials (eg, welcome kit), HUB/SP touchpoints with patients, and potential patient support program content is aligned with the HCP training curriculum.
• Compliantly collaborate with medical affairs to deliver a unified DBV voice on patch application/management and by ensuring that proactive HCP training is aligned with medical information that may be provided reactively upon HCP request.
• Build a forward-looking HCP educational plan that appropriately prepares HCPs to navigate caregiver conversations on individualized treatment goals, progress measurement, and treatment adherence/persistency.
• Oversee training of field sales teams on how to deliver HCP education on patch application/management
• Establish feedback loops with field teams and HCP offices to continuously refine training materials based on real-world experiences.
• Define and track success metrics for training effectiveness and HCP confidence in delivering patient onboarding
• Serve as the internal subject-matter expert on Viaskin patch administration and treatment management training for cross-functional stakeholders.
• Support launch readiness planning, ensuring HCP training infrastructure and materials are in place ahead of commercial availability.
• Lead the end-to-end content lifecycle for HCP training and onboarding support assets - from concept and instructional design through MLR review, approval, and field deployment.
• Manage external vendors or agencies involved in instructional design or HCP training content production.
• Occasionally attend customer visits for high priority, "white glove" training support.

Conocimientos

Project management

Vendor management

Public speaking

Instructional design

Cross-functional collaboration

Communication

Educación

Bachelor's degree in Marketing, Life Sciences, Communications, or related field

Advanced scientific or clinical degree (MS/MSN/DNP/PharmD) preferred

Herramientas

Veeva Vault

Descripción del empleo

DBV Technologies is preparing to launch Viaskin® Peanut, a first-in-class epicutaneous immunotherapy (EPIT) patch for pediatric peanut allergy. The Associate Director, HCP Education & Experience owns the creation and deployment of the instructional content, communication assets, and training strategy for Viaskin treatment initiation and patient management in the lead-up to and following FDA approval/launch. They are responsible for ensuring HCPs are prepared to apply the first patch for each patient and provide guidance to caregivers on patch application techniques, routines, and day-to-day management. They will also be responsible for forward-looking strategies and tactics that ensure HCP readiness to support treatment adherence, persistency, and continuation guidance for patients. The individual will be required to develop educational tactics that can be deployed across all promotional channels - field sales, NPP, and peer-to-peer - and to lead cross-functionally to deliver a consistent and unified training experience to HCPs and patients through all DBV activities across marketing, market access, and medical affairs.

Location

Warren, New Jersey - minimum 3 days on site

Salary Range

$160-200k

Key Responsibilities

• Own the development of training tools/kits, brochures, videos, peer-to-peer decks, and field team training modules that familiarize HCPs with how to apply the patch and how to guide caregivers on at-home application and management.
• Conduct HCP research and insight gathering activities (eg, advisory boards) to refine and validate HCP training approach and resources
• Lead cross-functionally with consumer marketing and market access to ensure that direct-to-consumer materials (eg, welcome kit), HUB/SP touchpoints with patients, and potential patient support program content is aligned with the HCP training curriculum.
• Compliantly collaborate with medical affairs to deliver a unified DBV voice on patch application/management and by ensuring that proactive HCP training is aligned with medical information that may be provided reactively upon HCP request.
• Build a forward-looking HCP educational plan that appropriately prepares HCPs to navigate caregiver conversations on individualized treatment goals, progress measurement, and treatment adherence/persistency.
• Oversee training of field sales teams on how to deliver HCP education on patch application/management
• Establish feedback loops with field teams and HCP offices to continuously refine training materials based on real-world experiences.
• Define and track success metrics for training effectiveness and HCP confidence in delivering patient onboarding
• Serve as the internal subject-matter expert on Viaskin patch administration and treatment management training for cross-functional stakeholders.
• Support launch readiness planning, ensuring HCP training infrastructure and materials are in place ahead of commercial availability.
• Lead the end-to-end content lifecycle for HCP training and onboarding support assets - from concept and instructional design through MLR review, approval, and field deployment.
• Manage external vendors or agencies involved in instructional design or HCP training content production.
• Occasionally attend customer visits for high priority, "white glove" training support.

Qualifications

• Bachelor's degree in Marketing, Life Sciences, Communications, or related field required.
• Advanced scientific or clinical degree (eg, MS, MSN, DNP, PharmD) preferred.
• Clinical training and/or experience preferred.
• 5+ years in pharmaceutical/biotech or medical device marketing, including 2+ years in HCP marketing.
• Demonstrated experience with drug-device HCP training programs/tactics or developing and delivering clinical training/medical education content within the healthcare field.
• Experience in field sales or deploying training/non-promotional content to field sales teams successfully is preferred.
• Background in immunology, allergy, pediatric specialty therapeutic areas or drug-device product lines is preferred.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong vendor management skills: content creation, project planning, and timely review/feedback delivery
• Comfortable with customer engagement and education/training, particularly with healthcare professionals
• Strong communication, public speaking, and/or instructional skills

Behavioral skills

• Exceptional project management and organizational discipline; able to manage multiple concurrent programs across formats and geographies.
• Ability to work independently without precise direction
• Ability to effectively/efficiently communicate with multiple levels of leadership on an as needed basis to achieve goals.
• Strong cross-functional collaboration skills; ability to align Medical Affairs, Sales, Compliance, and Marketing stakeholders around shared program goals.
• Composure under logistical pressure and high-intensity deadline management environments.
• Data-driven approach to content optimization; comfort using performance metrics to drive decisions.

• Curiosity: Keep on exploring uncharted territories. Always ask "why?" and more importantly "why not?",
• Courage: Take smart risks, mentor each other to always do better & be accountable for our choices, our opinions, and our actions,
• Collaboration: Teamwork and spirit. Support each other and be equally involved in the achievement of our common goals,
• Credibility: Be transparent, follow through and build trust. Educate ourselves about our unique technology.