Associate Director, Growth Analytics

IME Mediabrands Worldwide, Inc.; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Omnicom Media in the United States seeks a seasoned analytics leader for strategy and planning. You will work with planning and investment teams to deliver actionable insights and drive client outcomes.

Responsibilities include mentoring analysts, presenting POVs to clients, and shaping measurement plans. A university degree and 5–7 years in analytics for advertising or marketing are required. This role emphasizes leadership and data-driven storytelling.

Qualifications

• University degree required with 5–7 years of data and analytics experience in advertising, marketing or digital consulting.
• Experience in marketing analytics and data-driven advertising.
• Knowledge of audience-based marketing and measurement.

Responsibilities

• Build deep understanding of the client's strategic issues and competitive position.
• Develop clear, actionable insights and narratives from analytics.
• Lead and mentor analysts and managers.
• Present reports and POVs to clients regularly by phone and in person.
• Collaborate with Planning and Investment teams on budget and plan optimization.
• Identify opportunities to improve processes and drive client value.

Skills

Marketing analytics

Data analytics

Audience insights

Leadership

Client communication

Storytelling

Education

University degree

Job description

Agency: Omnicom Media

Job Function: Strategy and Planning

Job Subfunction: Research and Insights

Job Description:

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
• Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow through on all scheduled and ad hoc deliverables.
• Generate and communicating clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in the consumer insight gathering and strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor and train analysts and managers.
• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
• Keep in front of industry trends and developments by conducting research and engaging in training.

Required Skills

Industry Knowledge in marketing analytics and data

Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.

Demonstrated knowledge in audience-based marketing and data-driven advertising

Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics.

Problem-solving skills to drive issues to resolution.

Proven leadership ability and strong, impactful client relationship experience

Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs

Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing) Comfortable working in ambiguous situations

Education and Experience

A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Salary

110,000.00 - 140,000.00

Work location and policy

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Company Culture

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

Join us - we look forward to getting to know you.

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Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Opportunity

For US Job Seekers: It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnicom Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.