Associate Director, Global Product Marketing

Amazon; Newark (NJ); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player seeks an Associate Director of Global Product Marketing to shape the future of audio storytelling. This role offers the chance to craft customer-centric strategies and go-to-market plans that delight users and expand the brand's reach. Collaborating with diverse teams, you'll leverage insights to drive product innovation and enhance the customer experience. Join a dynamic environment where your passion for data-driven results and creativity can make a significant impact on the lives of millions. If you're ready to take on a challenge in a fast-paced setting, this opportunity is for you!

Qualifications

• 6+ years of experience in product marketing and business strategy.
• Demonstrated understanding of customer-centric product development.

Responsibilities

• Champion customer needs and insights into winning products.
• Drive go-to-market strategies for high-impact product launches.

Skills

Product Marketing

Business Strategy

Customer Experience

Messaging Strategy

Analytical Skills

Education

Bachelor’s degree in Business

MBA

Job description

Associate Director, Global Product Marketing

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THIS ROLE
We are looking for an Associate Director, Global Product Marketing to help further grow and accelerate our unique offering and content, globally. As Associate Director, Global Product Marketing, you’ll have the opportunity to help shape the future of Audible’s products by translating customer needs into customer-centric strategies that inform technology, content, and marketing investment that surprise and delight audiences across the globe. You’ll craft go-to-market strategies for innovations across our consumer and creator businesses, with an eye on expanding Audible’s value proposition, member base, and lifetime value across end consumers and creative stakeholders.

ABOUT YOU
You have a passion for data-driven results, a bias for action, a spirit that anything is possible, and an unapologetic focus on the customer. You thrive in a highly entrepreneurial, rapidly evolving climate, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that entertains, informs, and enriches.

As an Associate Director, Global Product Marketing, you will…
- Champion customer needs and insights into winning products and marketing that will delight and engage current and future customers
- Continuously improve the value of membership by partnering with Product and Content on new products, features, and benefits
- Craft product stories to existing and prospective customers in an increasingly exciting category by creating clear and consistent propositions articulated through effective messaging
- Drive and orchestrate go-to-market strategies and oversee implementation for high-impact product and feature launches, collaborating closely with Product Managers and Channel & Surface Marketers
- Work in lockstep with our research team to uncover key customer insights and validate hypotheses; champion customer needs throughout the organization
- Communicate business plans and marketing strategy to senior leadership
- Partner with surface and channel Marketing teams to deploy GTM plans, and guide cohesive messaging strategy across outbound and inbound marketing channels
- Partner with Communications team to craft our external story and press approach around product evolution analyzing in-market feature performance post-launch and recommending enhancements on the path to product-market fit

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.

BASIC QUALIFICATIONS

- 6+ years of experience in product marketing and business strategy, with experience in defining and driving new customer-centric products and features toward market launch rollout
- Demonstrated understanding of insights development, messaging strategy, customer experience and persuasive marketing techniques in driving engagement with new or existing features or benefits
- Bachelor’s degree in Business, Economics, Marketing or a related field of study

PREFERRED QUALIFICATIONS

- Ability to flex between big picture strategic decisions and granular tactical solutions
- Thought leader with demonstrated ability to drive positive change in an organization
- A demonstrated record of partnering with teams across the organization and influencing to achieve business results across multiple teams who may have different goals
- Thrives on collaborative work; attacks big problems with big ideas, sans ego
- Proven analytics and business case development skills
- Fantastic oral and written communication skills
- Self-motivated, nimble and highly results-driven in a fast-paced and deadline-driven environment
- MBA
- Experience in membership-based business models or creator-driven businesses
- Experience in digital content and/or media companies

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.