Associate Director, General Medicines Media Lead - NA Omnichannel

Sanofi; Morristown (NJ); On-site; USD 125,000 - 181,000; Full time

Job summary

An innovative global healthcare company seeks an Associate Director to lead media operations for General Medicines brands. This role involves developing omnichannel media capabilities and ensuring alignment with brand marketing objectives. The ideal candidate will bring extensive experience in paid media, stakeholder management, and project execution, contributing to transformative marketing strategies. Join a dynamic team dedicated to improving patient outcomes and driving excellence in marketing operations. This is an opportunity to make a significant impact in a collaborative and supportive environment, where your expertise will help shape the future of healthcare marketing.

Benefits

Health and Wellbeing Benefits

Parental Leave

Career Growth Opportunities

Supportive Team Environment

Qualifications

• 10+ years in paid media with agency or advertiser experience preferred.
• Strong project management skills in a fast-paced environment.
• Experience managing large media budgets and vendor oversight.

Responsibilities

• Lead media channel strategies for General Medicines brands.
• Oversee media agencies for effective media buying.
• Drive improvements in media execution and performance metrics.

Skills

Media Operations Leadership

Paid Media Experience

Stakeholder Management

Project Management

Budget Management

Omnichannel Marketing Principles

Communication Skills

Vendor Management

Agile Methodologies

Team Leadership

Education

Bachelor's degree in business, marketing, or technology

Tools

Media and Marketing Tech Platforms

Job description

Job Title: Associate Director, Specialty Care Media Lead

Location: Morristown, NJ

About the Job

The new Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across the board, to bring value and excellence in Sanofi’s commercial operations across its global organization and in local markets. This will be achieved through process and tool standardization, the removal of barriers between business units, and reduction in capability duplication.

The North America Go-To-Market Capabilities Omnichannel team (NA GTMC OC) will support Sanofi’s North American brand marketing teams to execute meaningful, customer centric, agile marketing across all of Sanofi’s channels. The team includes end-to-end campaign management capabilities, channel experts, day-to-day operations leads, and a transformation function responsible for the organization and delivery of continuous improvement to marketing operations processes.

The NA GTMC OC team has been created to:

1. Unlock true cross-brand omnichannel marketing capability and integrate innovation that accelerates brand marketing outcomes
2. Free up capacity in marketing teams to focus on brand and content strategy
3. Accelerate and standardize omnichannel operations processes
4. Improve sharing of best practice
5. Clarify accountabilities for day-to-day marketing activities, as well as long term improvement efforts
6. Realize efficiencies and economies of scale across the North America and Global marketing organizations

The NA Omnichannel General Medicines Media Lead role is responsible for the media channel on behalf of General Medicines brands. The Media lead is responsible for developing and maintaining a unified and innovative set of omnichannel media capabilities that drive brand marketing campaigns that are aligned to brand marketing objectives and Sanofi’s wider omnichannel strategy.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities:

1. Providing input to individual brands’ marketing strategies and campaign plans, ensuring an effective, modern marketing journey for Sanofi’s customers across multiple channels
2. Overseeing Sanofi’s media agencies, ensuring efficient and effective media buying on behalf of Sanofi
3. Agreeing, measuring, monitoring, and reporting on metrics that measure the performance of Media channels
4. Driving improved media execution processes, improving marketing performance against agreed metrics and targets
5. Ensuring the sharing of best practice across brands
6. Staying up-to-date on the latest innovations in the Media space, and advising on the integration of these capabilities where they align with Sanofi’s wider objectives
7. Support the onboarding and upskilling of North America and offshore colleagues
8. Collaborate with Global, Brand, Digital, and other counterparts as necessary to deliver on responsibilities
9. Collaborate proactively with OC Ops and other colleagues on improvements to day-to-day marketing operations processes
10. Contribute to knowledge sharing and upskilling programs
11. Support the delivery of key transformation programs
12. Drive excellent working relationships with agency and vendor partners
13. Drive cultural change through the championing of an agile, customer-oriented mindset

About You

Skills:

1. The ideal candidate will have experience leading media operations at an agency or advertiser and will have demonstrated experience in building complex processes and new ways of working.
2. 10 + years’ experience in paid media; agency and/or advertiser experience in either area preferred. Pharma media experience, touching on a diverse set of conditions, disease states, and audiences (such as Consumer, HCP, Payer, etc.)
3. Ability to track and manage large, complex initiatives requiring the input of multiple stakeholders.
4. Ability to listen to and understand fully the needs of internal and external stakeholders and in turn develop thoughtful solutions.
5. Demonstrated experience leading the onboarding, implementation, and upkeep of media and marketing tech platforms and tools
6. Demonstrated direct team leadership experience, and experience leading indirect teams through influence.
7. Annual Budgeting
8. Vendor oversight and management
9. Deep knowledge and understanding of omnichannel marketing principles
10. Understanding of general marketing tactics, processes, and requirements for execution of tactics
11. Strong project management skills, with a demonstrated ability to thrive in a fast-paced, multi-priority environment
12. Excellent influencing skills, with a demonstrated ability to work collaboratively with a variety of internal and external stakeholders in a large organization
13. Excellent verbal and written communication skills
14. Collaborative, high energy team player
15. Ability to participate in vendor procurement, selection, contract management, and other processes, achieving excellent value for money for Sanofi

Work Experience:

1. Bachelor's degree in business, marketing, or technology, or equivalent experience
2. Minimum of 7 years’ experience in US Media, preferably at a large pharmaceutical organization
3. In-depth understanding of industry trends
4. Demonstrated experience of managing a large Media budget ($15m+), driving value from agencies
5. Stakeholder engagement across multiple functions
6. Story telling skills to communicate vision, and develop communications plan with clear and concise messages
7. Pharmaceutical and/ or vaccine experience preferred
8. Experience working in Agile team environment
9. Experience in working in a regulated industry
10. Experience managing external vendors
11. Proven ability to manage multiple high priority projects at once
12. Demonstrated ability to work in a complex, matrixed environment

Why Choose Us?

1. Bring the miracles of science to life alongside a supportive, future-focused team.
2. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
3. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
4. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

US and Puerto Rico Residents Only

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is:

$125,250.00 - $180,916.66

All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.