Associate Director, Engagement Strategy

CMI Media Group; Philadelphia (Philadelphia County); On-site; USD 175,000 - 200,000; Full time

Job summary

An established industry player in healthcare marketing is looking for a dynamic Associate Director of Engagement Strategy. In this pivotal role, you will architect omnichannel media strategies that resonate with audiences and drive impactful campaigns. With a focus on innovation and best practices, you will lead a talented team while fostering a culture of excellence. This is an opportunity to make a real difference in healthcare outcomes and work alongside passionate professionals who share your commitment to improving lives. If you're a strategic visionary with a client-focused approach, this role is perfect for you.

Benefits

Medical Insurance

Vision Insurance

401(k)

Paid Maternity Leave

Child Care Support

Paid Paternity Leave

Student Loan Assistance

Tuition Assistance

Disability Insurance

Qualifications

• 7+ years of media planning experience with a focus on cross-channel strategies.
• Strong leadership skills with a passion for team development and mentorship.

Responsibilities

• Lead the development of cross-channel media strategies for impactful campaigns.
• Cultivate strong relationships with clients and guide the Engagement Planning team.

Skills

Media Planning

Cross-Channel Strategy

Leadership

Client Relationship Management

Healthcare Marketing

Education

Bachelor's Degree

Master's Degree (preferred)

Tools

SEM

Programmatic Advertising

SEO

Paid Social

Job description

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Executive Recruiter leading strategic talent acquisition initiatives across CMI Media Group (WPP) & Compas

Lead with Strategic Vision, Drive Omnichannel Healthcare Campaigns: Associate Director, Engagement Strategy

Are you a strategic thinker with a passion for crafting media experiences that resonate with audiences across all channels? Do you thrive on leading and inspiring teams to deliver exceptional results? CMI Media Group, a leading healthcare marketing agency, is seeking a dynamic and results-oriented Associate Director, Engagement Strategy to join our team in developing and executing impactful media campaigns that make a difference in people's lives.

In this role, you will:

• Be the Architect of Omnichannel Engagement: Lead the development of cross-channel media strategies, leveraging your deep understanding of how different channels work together to create a seamless and engaging brand experience.
• Guide Strategic Planning & Execution: Oversee the Engagement Planning team, providing guidance and mentorship to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives.
• Champion Client Partnerships: Cultivate strong relationships with key client contacts, establishing yourself as a trusted strategic advisor and ensuring their needs are consistently exceeded.
• Drive Innovation & Best Practices: Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact.
• Foster a Culture of Excellence: Lead, inspire, and mentor a team of talented planners, fostering a collaborative and growth-oriented environment that empowers individuals to reach their full potential.

Do you have the right DNA?

• Strategic Visionary: 7+ years of media planning experience, including 2+ years in a supervisory role, with a proven track record of developing and executing successful cross-channel media strategies.
• Leadership & Mentorship: Passion for developing and empowering team members, fostering a collaborative and growth-oriented environment.
• Client-Focused Approach: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Industry Expertise: Extensive understanding of the pharmaceutical and patient markets, with a deep knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms.
• Passion for Healthcare: A genuine interest in healthcare and a desire to make a positive impact on patient lives.

Why CMI Media Group?

At CMI Media Group, we're not just planning campaigns – we're using the power of media to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

All for Good.

CMI Media Group was built on inclusion and diversity. It’s in our DNA and Core Values. Challenging the norm is where we started and it’s what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than “all.” We believe in “all for good.”

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising, Strategy/Planning, and Management

• Industries

  Advertising Services and Technology, Information and Media

Referrals increase your chances of interviewing at CMI Media Group by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Child care support

Paid paternity leave

Student loan assistance

Tuition assistance

Disability insurance

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