Associate Director, Fundraising Data & Audience Analytics

Annual Giving Network LLC; Pasadena (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Caltech Fund seeks a data-driven leader to guide audience segmentation and analytics across multif channel campaigns. You will partner with the Data and Business Intelligence teams to ensure data accuracy, governance, and insightful reporting that informs annual giving strategy.

You will develop and maintain dashboards, produce after-action reports, and present findings to senior leadership to improve fundraising performance and campaign planning.

Qualifications

• Bachelor’s degree or equivalent related work experience.
• 3+ years of professional experience in data analytics, BI, reporting, or fundraising analytics.
• 3+ years in higher education or nonprofit environment with annual giving experience preferred.
• Strong analytical skills to identify trends from data.
• Advanced knowledge of CRM systems and databases with ability to generate actionable insights.
• Experience with fundraising principles in a complex academic setting preferred.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Ability to manage multiple projects and meet deadlines.
• Excellent written and oral communication skills.
• Willingness to work evenings and weekends.

Responsibilities

• Lead audience segmentation and data-driven campaigns to support donor acquisition, retention, reactivation, and upgrade efforts.
• Develop data for Caltech Fund campaigns across mail, email, text, and other channels.
• Provide data hygiene and governance to support consistent fundraising efforts.
• Create reporting frameworks, dashboards, and metrics to measure fundraising effectiveness.
• Analyze year-over-year fundraising trends and channel performance.
• Present findings to leadership and stakeholders and guide strategic planning.
• Explore predictive modeling and benchmarking to improve fundraising outcomes.
• Coordinate with Data and Business Intelligence teams as liaison.

Skills

Data analytics

Business intelligence

Audience segmentation

Multichannel campaigns

Data governance

Ethical integrity

Project management

Communication skills

Time management

Attention to detail

Education

Bachelor's degree

Tools

Salesforce

Tableau

Power BI

Looker

Excel

Job description

Caltech Fund seeks a data-driven leader to guide audience segmentation and analytics across multif channel campaigns. You will partner with the Data and Business Intelligence teams to ensure data accuracy, governance, and insightful reporting that informs annual giving strategy.

You will develop and maintain dashboards, produce after-action reports, and present findings to senior leadership to improve fundraising performance and campaign planning.