Associate Director, Email Marketing Strategy Lead

OneMain Financial; Wilmington (DE); Hybrid; USD 90,000 - 130,000; Full time

Job summary

OneMain Financial is seeking an AD - Email Marketing Strategy Lead to drive the success of its email acquisition channel. Based in Wilmington, DE, the role involves developing marketing strategies, coordinating campaigns, and enhancing email execution while collaborating with various teams. This position calls for a seasoned marketer with a passion for email and strong project management skills, backed by a comprehensive benefits package and a commitment to employee development.

Benefits

Health and wellbeing options including medical, dental, and vision

Up to 4% matching 401(k)

Employee Stock Purchase Plan (10% discount)

Tuition reimbursement

Paid time off (15 days vacation per year)

Paid sick leave

Paid holidays (7 days per year)

Paid volunteer time (3 days per year)

Qualifications

• 5+ years of marketing experience with deep exposure to email.
• Results oriented with a track record of growth through marketing strategies.
• Proven experience with campaign development from inception to launch.

Responsibilities

• Lead marketing strategy and learning agenda for the email channel.
• Coordinate development and execution of marketing campaigns.
• Manage effective email delivery strategies maximizing inbox placement.

Skills

Email Marketing

Communication

Project Management

Creative Thinking

Education

MBA or relevant Bachelor’s degree

Tools

Adobe Campaign

Microsoft Office Suite

Job description

We are currently seeking an AD - Email Marketing Strategy Lead for our Marketing team in Wilmington, DE (Hybrid), Baltimore, MD (Hybrid). This role is responsible for driving the success of the company’s multi-million-dollar email acquisition channel by supporting the team in executing high-impact, day-to-day email marketing initiatives.

A successful candidate will possess experience and a strong passion for email marketing, along with a keen eye for detail and the ability to manage the complexities of this dynamic and highly specialized channel.

In the Role

• Lead marketing strategy and learning agenda for the email channel

• Drive strategic leadership and journey mapping of email customer experience through the funnel

• Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and technology teams

• Lead cross functional teams to define new sources of data and increase our email-able leads

• Source and implement enhancements to email execution capabilities

• Manage effective Email delivery strategies maximizing Inbox placement, and campaign response

• Partner with analytics to develop targeting and selection criteria for new campaigns; identify test segments based on results and provide testing and targeting recommendations

• Create business cases grounded in research and analytics to secure the prioritization for needed development work

• Track and report performance of newly launched marketing creative and campaigns and provide insights to inform future test strategy

Requirements

• 5+ years of experience in marketing required, with deep exposure to the details of the Email channel along with an MBA or relevant Bachelor’s degree.

• Results oriented, with established track record in successfully driving growth through effective marketing strategy

• Experience with Adobe Campaign or other CRM campaign management platforms

• Proven experience with campaign development, from briefs through working with creative teams and channel managers to launch.

• Excellent communication skills with the ability to work and communicate with all levels of management

• Creative thinking and process driven with excellent project management skills with the ability to juggle multiple fast paced, deadline driven projects

• Expert skills in Microsoft Office Suite

Preferred:

• Financial Services and/or lending experience desired

Location: [HYBRID] Wilmington, DE

Who we Are

OneMain Financial (NYSE: OMF) is the leader in offering nonprime customers responsible access to credit and is dedicated to improving the financial well-being of hardworking Americans. Since 1912, we’ve looked beyond credit scores to help people get the money they need today and reach their goals for tomorrow. Our growing suite of personal loans, credit cards and other products help people borrow better and work toward a brighter future.

Driven collaborators and innovators, our team thrives on transformative digital thinking, customer-first energy and flexible work arrangements that grow lives, careers and our company. At every level, we’re committed to an inclusive culture, career development and impacting the communities where we live and work. Getting people to a better place has made us a better company for over a century. There’s never been a better time to shine with OneMain.

Because team members at their best means OneMain at our best, we provide opportunities and benefits that make their health and careers a priority. That’s why we’ve packed our comprehensive benefits package for full- and some part-timers with:

• Health and wellbeing options including medical, prescription, dental, vision, hearing, accident, hospital indemnity, and life insurances

• Up to 4% matching 401(k)

• Employee Stock Purchase Plan (10% share discount)

• Tuition reimbursement

• Paid time off (15 days’ vacation per year, plus 2 personal days, prorated based on start date)

• Paid sick leave as determined by state or local ordinance, prorated based on start date

• Paid holidays (7 days per year, based on start date)

• Paid volunteer time (3 days per year, prorated based on start date)

OneMain Holdings, Inc. is an Equal Employment Opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship status, color, creed, culture, disability, ethnicity, gender, gender identity or expression, genetic information or history, marital status, military status, national origin, nationality, pregnancy, race, religion, sex, sexual orientation, socioeconomic status, transgender or on any other basis protected by law.