Product Marketing - Associate Director / Director

Veeva Systems, Inc.; Boston (MA); Remote; USD 115,000 - 200,000; Full time

Job summary

A leading SaaS company in the life sciences sector seeks a Director of Product Marketing to drive marketing strategies and messaging. The role involves collaboration across multiple departments to ensure product awareness and customer success, seeking a seasoned professional with extensive B2B product marketing experience.

Benefits

Medical, dental, vision, and basic life insurance

Flexible PTO and company paid holidays

Retirement programs

1% charitable giving program

Qualifications

• 7+ years of B2B product marketing experience in enterprise cloud software.
• Exceptional writing and presentation skills.
• Proven ability to lead and influence teams.

Responsibilities

• Develop annual marketing plans and go-to-market programs.
• Collaborate with cross-functional teams to drive marketing initiatives.
• Create content to communicate product benefits effectively.

Skills

Communication Skills

Project Management

Analytical Skills

Collaboration

Education

Bachelor's Degree

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming apublic benefit corporation(PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As aWork Anywherecompany, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us intransforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth.

The Director of Product Marketing will be a key addition to our growing marketing team and will be responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva’s growth and our customer’s success.

What You'll Do

• Develop an annual marketing plan in collaboration with field marketing
• Create go-to-market programs for new offerings, market segments, and geographies
• Gain a deep understanding of buyer needs and how Veeva solutions meet those needs
• Develop product messaging to be used across all media and customer engagement channels
• Empower sales to communicate our products effectively to prospective customers
• Lead global cross-functional launch and release marketing initiatives
• Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally
• Build product awareness through PR, article placements, and social media
• Proactively identify customer success and bring those stories to life for use in marketing
• Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace
• Create and maintain a library of sales tools, such as customer presentations and competitive materials

Requirements

• 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions
• Able to work independently with little management oversight
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style
• Strong presentation skills
• Ability to lead and influence across functions
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Strong project management skills with exceptional attention to detail
• Proven ability to excel in a fast-paced environment
• Bachelor's degree

Nice to Have

• Success bringing innovative B2B offerings to market

Perks & Benefits

• Medical, dental, vision, and basic life insurance
• Flexible PTO and company paid holidays
• Retirement programs
• 1% charitable giving program

Compensation

• Base pay: $115,000 - $200,000
• The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.

#LI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us [e-mail].