Associate Director, Email & GTM Campaigns - Remote Work

BairesDev; New York (NY); Remote; USD 150,000 - 210,000; Full time

Benefits offered by this job

Work-from-home hardware setup

PTO and parental leave

Above market compensation

Healthcare coverage

Life Insurance

401K Plan

Supportive teams for operations

Job summary

A leading technology company is seeking an Associate Director for Email & GTM Campaigns, based in New York, NY. This role involves optimizing email and outbound marketing campaigns to generate leads while leveraging Generative AI for innovative strategies. The ideal candidate will have a strong background in B2B marketing and marketing automation. This position offers significant career development opportunities in a diverse and innovative environment with an excellent compensation package.

Qualifications

• Experience in B2B Marketing.
• Proficient in Generative AI and prompt engineering.
• Experience with marketing automation tools and email campaigns.
• Intermediate or advanced SQL skills.

Responsibilities

• Optimize automated email and outbound marketing campaigns.
• Research data and trends for new marketing strategies.
• Build and optimize prompt-based mass messages.
• Lead quality assurance systems for campaigns.
• Ensure proper documentation about new projects and existing processes.

Skills

B2B Marketing

Generative AI

Marketing Automation

Email Marketing

SQL

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Associate Director, Email & GTM Campaigns at BairesDev

We operate at the frontier of technology and tactics for email and outbound marketing. In this role, you'll have the opportunity to deploy innovative experiments and work with very ambitious teammates from different disciplines. It's a unique opportunity to grow in a highly impactful team that drives over 8-figure revenue each year.

What You'll Do:

Optimize automated email and outbound marketing campaigns for lead generation.

Proactively research data and trends to come up with new strategies and technologies to exploit.

Build and optimize prompt-based mass messages.

Lead human and AI-based quality assurance systems to minimize errors in campaigns.

Ensure proper documentation about new projects and existing processes.

What we are looking for:

Experience in B2B Marketing.

Experience with Generative AI, including prompt engineering and LLM-based systems.

Experience with marketing automation and email marketing.

Intermediate or advanced SQL skills.

How we make your work (and your life) easier:

Work-from-home hardware setup.

PTO, parental leave, and other special leaves.

An excellent compensation package, including base salary and commissions — well above the market average.

Healthcare coverage (Vision and Dental).

Life Insurance.

401K Plan.

Strong sales operations, and travel & events coordination teams within the company to support your role.

You can grow at the speed of your learning curve.

Diverse and multicultural work environment.

An innovation-driven environment that provides the support and resources for its professionals to thrive.

Join a global team where your unique talents can truly thrive and make a significant impact!