Assistant/Associate Marketing Director, One World (Hybrid)

Penguin Random House Group; New York (NY); On-site; USD 90,000 - 105,000; Full time

Job summary

A leading publishing house seeks an ambitious Assistant/Associate Marketing Director for their One World imprint. This hybrid position focuses on developing impactful marketing campaigns and brand strategies that elevate author visibility and engagement. Candidates should possess a strong track record in marketing, with a passion for literature and social justice.

Benefits

Comprehensive benefits program

Flexible spending accounts

401(k) retirement plan

Generous paid time off

Qualifications

• Proven track record in title marketing and campaign management.
• Strong analytical skills to measure and synthesize marketing data.
• Experience in consumer/brand marketing with successful campaigns.

Responsibilities

• Design and execute innovative marketing campaigns.
• Develop and implement brand strategies for One World.
• Collaborate with authors and partners to boost campaign visibility.

Skills

Creative Vision

Communication

Collaborative Skills

Marketing Strategies

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft Outlook

Adobe

Canva

Job description

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Assistant/Associate Marketing Director, One World (Hybrid)

Random House Publishing Group seeks a solutions-focused, creative, motivated, and data-oriented Assistant Director of Marketing to join our dynamic team. Reporting to the Vice President of Marketing for Random House, this pivotal role will primarily focus on marketing and brand development for the One World imprint but will also include title responsibilities across Random House, Hogarth, Dial Press, and Modern Library.

One World is home to some of the most iconic writers of our day, including Ta-Nehisi Coates, Nikole Hanna Jones, Trevor Noah, Bryan Stevenson, Ibram X Kendi, Heather McGhee, Karla Cornejo Villavicencio, Cathy Park Hong, and others.

This role includes, not only title marketing, but also imprint branding, partnerships, community engagement, and special projects geared toward raising visibility for One World books, authors, and the brand.

We are looking for an experienced marketer and a passionate reader, with a genuine interest in social justice work, and a proven history of launching bestsellers and supporting sustained campaigns for long-tail sales. An associate marketing manager will report to the Assistant Marketing Director.

Specific responsibilities include:

• Strategic Campaign Planning: Design, plan, and execute innovative marketing campaigns for a diverse range of titles.
• Brand Strategy: Effectively translate One World’s brand identity across various marketing channels, including content creation and growth strategies for the imprint.
• Collaborative Execution: Work closely with the publishing team to develop, communicate, and implement data-driven, results-oriented marketing strategies.
• Author Collaboration: Partner with authors to amplify campaign effectiveness, focusing on strategies to boost their social media presence and overall brand awareness.
• Partnership Development: Proactively pitch to organizations, VIPs, influencers, and potential partners to secure cross-promotional opportunities that enhance campaign reach and effectiveness, for One World and priority titles.

Please apply if you meet the following qualifications:

• Proven Track Record: Demonstrated achievements in title marketing with a history of launching and sustaining successful campaigns. Experiencein consumer or brand marketing with the ability to define target audiences, set goals, measure conversion/sales, synthesize metrics/data, and manage budgets is desired.
• Strong Creative Vision: An ability to think outside the box and develop innovative marketing strategies, a curiosity for finding solutions and insights, and an interest in understanding One World’s readers, both in the trade (educators, librarians, influencers, and booksellers) and among consumers.
• Self-motivated Collaborator: A motivated self-starter with excellent collaboration skills, capable of multi-tasking and prioritizing effectively in a demanding environment and connecting with readers wherever they are.
• Exceptional Communication: Outstanding verbal and written communication skills. Experience working closely with authors and their agents to deliver timely follow-through, presenting to large groups, and building relationships across departments.
• Results-Oriented: Resourceful and able to work independently to achieve marketing goals.
• Technical Proficiency: Proficiency with Microsoft Word, Excel, and Outlook, as well as ability to design assets in Adobe or Canva.

The salary range for this position is $90,000 - $105,000. All positions are currently eligible for annual profit award or bonus, subject to Company results.

This hybrid position has occasional in-office responsibilities, including but not limited to in-office meetings, author visits or events, and daily ad hoc administrative projects. We will consider candidates who can work from a commutable distance to our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).

Please apply using our ATS system by July 2, 2025 , and include your resume, cover letter, and design portfolio for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.

Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC

Country:United States of America

State/Region:New York

City: New York

Postal Code:10019

Job ID: 280354

Location:

New York, NY, US, 10019

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