Associate Director / Director, Brand Communications

Small Girls PR; New York (NY); Hybrid; USD 102,000 - 120,000; Full time

Job summary

An innovative agency is seeking a dynamic Associate Director or Director of Brand Communications to lead strategic initiatives for a diverse portfolio of clients. In this exciting role, you will navigate a variety of PR challenges, from launching campaigns for emerging startups to orchestrating large-scale efforts for established brands. You'll be at the forefront of creative communications, crafting compelling narratives that resonate across multiple platforms. Join a vibrant team where your ideas will flourish, and your contributions will shape impactful campaigns that drive meaningful results. If you're ready to make a significant impact in the world of PR, this is the opportunity for you.

Benefits

Generous PTO

Summer Fridays

Mental health days

100% employer-covered medical plan

401k match up to 4%

Dental and vision insurance

Employee-led committees

Team celebrations and outings

Qualifications

• 5-8+ years in media relations or public relations.
• Proven success in leading client accounts and teams.

Responsibilities

• Drive strategic vision and develop long-term strategies.
• Lead client relationships and build rapport with partners.
• Generate impactful media coverage through compelling pitches.

Skills

Media Relations Expertise

Organizational Excellence

Creative Expertise

Strategic Vision Development

Client Relationship Management

Innovative Campaign Development

Education

Bachelor's degree in Communications or related field

Job description

Associate Director / Director, Brand Communications

New York, New York

Small Girls PR is seeking an Associate Director or Director (depending on experience) to lead strategic communications for our diverse client portfolio. In this role, you'll navigate the full spectrum of PR challenges—from building awareness from the ground up for emerging startups to orchestrating large-scale campaigns for major corporations.

Clients of the agency include household name brands that give our agency creative license to dream up campaigns alongside them including Snapchat, Bumble, Jack in the Box, Billie razors, Stitch Fix, Coterie, Olay, Taskrabbit, The Honey Pot and more.

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've handled mergers for GE, announced Esusu as one of the first Black-owned tech unicorns, launched paranormal investigations with Ring doorbells, created a closet calculator to see how recycled clothing impacts the environment with thredUP, and hired the Green M&M as Zappos’ newest “shoefluencer” when the spokescandy was put on hiatus due to her boots controversy.

Note: This role is based in our NYC office on a hybrid schedule (two days weekly in-office).

How You'll Make an Impact

• Drive Strategic Vision: Develop long-term strategies and create tentpole campaigns that position clients for success in competitive markets
• Lead Client Relationships: Build strong rapport with clients and interagency partners as their primary strategic contact
• Generate Headlines That Matter: Personally craft compelling pitches, review media lists, and conduct direct outreach to secure feature placements across print, digital, podcast, and broadcast
• Innovate Constantly: Originate the out-of-the-box ideas that other agencies wish they'd thought of first
• Deliver Measurable Results: Provide comprehensive insights that capture quantitative outcomes while acknowledging qualitative impact
• Expand Media Footprint: Develop strategies to secure placements beyond traditional digital outlets
• Mentor Future Leaders: Guide our talented junior team members to develop their skills and confidence

What Sets You Apart

• Point Positive Mindset: You bring realistic optimism to challenges—identifying opportunities without glossing over obstacles
• Hustle and Can-Do Attitude: You're resourceful and nimble, thriving when timelines shift and finding creative solutions when conventional approaches fall short
• Future-Forward Thinking: Your intellectual curiosity drives you to spot emerging trends, tools and communities before they hit the mainstream
• Media Relations Expertise: You've cultivated warm relationships with key journalists and understand how to translate client stories into compelling coverage
• Organizational Excellence: You plan and delegate efficiently, keeping teams focused on priorities even when juggling multiple campaigns
• Creative Expertise: You've personally conceived successful PR stunts and campaigns that generated significant attention

Qualifications

• 5-8+ years of experience in media relations, corporate communications, or public relations
• Demonstrated success leading client accounts and agency teams
• Established relationships with consumer media contacts
• Proven track record of developing innovative campaign concepts
• Strong organizational and time management skills

Why You'll Love Us

• Atypical Time Off: Generous PTO that scales with tenure, in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care
• Deep Work Focus: Our Smalls In Sync program ensures you have dedicated time for collaboration and strategic solo work
• Comprehensive Benefits: 100% employer-covered medical plan, 401k match up to 4%, dental, vision, and more
• Innovation Leadership: Our agency was amongst the first to offer client brand campaigns on TikTok (back when it was still called Musical.ly), has been recognized for pioneering unique HR policies live on The Today Show, and our AI Leadership committee has been training our employees at the intersection of PR and AI for over two years (not two months!)
• Vibrant Culture: Employee-led committees shape company policy and organize team celebrations from book clubs to outings

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience, the salary threshold is $102,500 - $120,000.

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.