Associate Director, Digital Activation

Beauty Co-Lab; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

A leading company in the media industry is seeking an Associate Director to oversee programmatic operations and client communications. The role involves managing a team, optimizing campaigns, and providing strategic insights to enhance client value. Ideal candidates will have over 5 years of experience in programmatic advertising and a strong understanding of the digital landscape.

Benefits

Health insurance

Vision insurance

Dental insurance

401(k)

Paid parental leave

Paid medical leave

Qualifications

• 5+ years of work experience in programmatic execution/planning.
• In-depth knowledge of online advertising industry.
• Experience in digital advertising such as search and/or social is a plus.

Responsibilities

• Oversee daily programmatic operations and manage client campaigns.
• Lead and manage a team of digital media specialists.
• Communicate with partners to oversee campaign execution.

Skills

Programmatic execution

Client communication

Strategic insight

Job description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

The goal of the Associate Director Role is to provide oversight over the day-to-day on the account. The primary responsibility of the Associate Director is to develop /oversee tactical implementation, work with the Senior Director on strategic initiatives, and is the main point of contact on programmatic initiatives.The Associate Director plays an active role in client communications and weekly meetings. They are also in charge of managing the Programmatic Manager and Associates/Senior Associates on their accounts (direct reports). The Associate Director is charged with fully understanding the client's business & how market / outside factors impact the business as well as the programmatic strategy. They should regularly make recommendations around expanding & testing within the program as well as bringing opportunities to the client such as betas & other industry insights.

Role Expectations:

• Oversee daily programmatic operations and master media and buying-related technologies
• Actively optimize and manage client campaigns including: strategy development, project management, and optimization log upkeep
• Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of campaigns
• Maintain Technical understanding of planning, activation & measurement tools
• Provide strategic insight to develop long term execution plans from client’s stated business objectives and implement those plans
• Ensure integration with other functional teams
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Lead and effectively manage a team of digital media specialists and facilitate each team member’s development providing ongoing coaching, feedback and career growth

What We’re Looking For:

• 5+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Actively optimize and manage client programmatic strategy ensuring micro and macro goals are hit. This includes owner/partnership of DSP/SSP vetting and selection
• Accountable to daily programmatic team operations and campaign excellence
• Effectively manage and lead all programmatic team members
• Identify and test new programmatic channels and products, highlighting client value in results and sharing across client team and organization.
• Identify training and development needs of client team and broader functional team
• Instill best practices, processes, methodologies, and frameworks for client team and broader functional team; work with team members to ensure they are being used
• In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data privacy

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$100,000 - $130,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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