Associate Director, Digital Activation(Hybrid)

ad+one; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

Join a well-established, award-winning agency as an Associate Director of Digital Activation. This role offers a unique opportunity to lead strategic digital campaigns while managing a talented team. You will engage with clients, optimize performance metrics, and drive successful outcomes in a progressive office culture that values internal promotions and offers generous benefits like unlimited PTO. If you're passionate about digital marketing and want to make a significant impact in a dynamic environment, this is the perfect opportunity for you.

Benefits

Unlimited PTO

Remote Work Reimbursement

Qualifications

• 6-8 years of experience in digital media investment including programmatic and paid social.
• Proven track record in client relationship management and team mentoring.

Responsibilities

• Lead digital campaign strategy and execution across paid social and search.
• Manage a growing team while fostering a collaborative environment.

Skills

Digital Media Investment

Client Relationship Management

Team Management

Analytical Skills

Problem-Solving Skills

Communication Skills

Digital Marketing Trends

Tools

The Trade Desk

Google Ads

CM360

Meta

MS Office (Excel, PowerPoint, Word)

Job description

Associate Director, Digital Activation (Hybrid)

Well established, award winning agency in NYC is searching for an Associate Director, Digital Activation to join their team. This is a growth opportunity within an agency that represents a progressive office culture with many examples of internal promotions and progressive benefits, including unlimited PTO and remote work reimbursement.

Responsibilities:

• Lead strategy and execution across digital campaigns focused in paid social, paid search and programmatic, driving performance through strategic execution, optimization, and reporting.
• Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
• Lead and manage a growing team of digital channel specialists, fostering a collaborative, learning-oriented environment while offering consistent leadership and support.
• Engage with clients to build strong, in-depth relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present regularly to clients on campaign performance and strategy.
• Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
• Ensure that forecasting and budgeting for all channel activities are carefully managed and optimized for maximum efficiency.
• Facilitate the development of standard methodologies to enhance operational processes within the team and agency.
• Collaborate closely with other internal departments and account teams to design and execute fully integrated digital campaigns.
• Demonstrate exceptional attention to detail, diligence, and adherence to best practices throughout every stage of the campaign lifecycle.

Requirements:

• 6-8 years of relevant digital media investment experience inclusive of programmatic, paid search, paid social and Retail Media Network a plus, from either an agency or clientside.
• Extensive client-facing experience with a proven track record in relationship management.
• Prior experience in managing and mentoring a team, including the ability to train and develop junior staff while acting as a coach and leader.
• Proficiency in providing high-level insights and analysis across key performance indicators (KPIs) and other performance metrics.
• Deep knowledge of digital media platforms and their advertising capabilities.
• Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
• Analytical and problem-solving skills, combined with strong written and verbal communication abilities.
• Passionate about staying current with digital marketing strategies, trends, and best practices within the evolving digital landscape.
• Strategy and execution experience with The Trade Desk, Google Ads, CM360, Meta, etc.
• Expertise in MS Office tools, particularly Excel, PowerPoint, and Word.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Advertising Services