Associate Director, Data Science & Analytics

Razorfish; Plano (TX); On-site; USD 112,000 - 161,000; Full time

Benefits offered by this job

Paid Family Care

Matching Gifts

Flexible working arrangements

Work Your World program

Job summary

Razorfish is seeking an Associate Director of Data Science & Analytics to lead CRM analytics, storytelling, and insights for a major consumer electronics client. You will translate campaign, audience, and first-party data into clear business narratives that guide marketing strategy and performance.

The role requires guiding a team of 5–7 analysts across onshore and nearshore resources, partnering with clients and internal teams to ensure actionable analytics that drive business impact.

Qualifications

• 7-10+ years of experience in marketing analytics, CRM analytics, data science, or related fields.
• Strong experience analyzing CRM performance with knowledge of email marketing, audience segmentation, lifecycle programs, first-party data, testing, and measurement frameworks.
• Proven ability to synthesize complex data into clear, persuasive stories that influence executive and client decisions.
• Experience building and delivering presentations for senior leadership and client audiences.
• Demonstrated success leading and developing teams, including managing multiple direct reports and distributed resources.
• Strong collaboration skills with strategy, creative, media, account and client teams.
• Exceptional written, verbal, and presentation communication skills.
• Advanced proficiency in Excel and data visualization tools such as Tableau, Power BI, or similar.
• SQL, Python, or advanced technical analytics capabilities are beneficial but not the primary focus.

Responsibilities

• Serve as the senior analytics lead for CRM measurement and performance reporting, providing strategic guidance to internal and client stakeholders.
• Lead development of executive-level presentations that communicate performance trends, insights, opportunities, and implications.
• Influence client and agency decisions by connecting analytics findings to broader marketing, customer, and business strategies.
• Partner with strategy, creative, media, audience, and account teams to ensure insights are actionable and aligned with campaign objectives.
• Act as a trusted advisor, helping stakeholders understand data meaning, significance, and required actions.
• Balance analytical rigor with practical decision-making to drive timely actions.

Skills

CRM analytics

Data storytelling

Executive communication

Team leadership

Cross-functional collaboration

Analytical mindset

Tools

SQL

Python

Power BI

Tableau

Job description

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.
If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.
Join us at razorfish.com.
This role at Razorfish will serve as a member of Publicis Groupe's strategic internal agency, Constellation.
Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

Overview

We are seeking an Associate Director, Data Science & Analytics to lead CRM analytics, performance storytelling, and insight development for a large consumer electronics account. This role is responsible for translating campaign, audience, and first-party data into clear business narratives that drive marketing strategy and performance.
The Associate Director serves as a senior analytics leader, partnering closely with client, strategy, creative, and account teams to ensure data is understood, actionable, and aligned to broader business objectives. While CRM analytics experience is important, the ideal candidate excels at synthesizing complex information, developing compelling executive-ready recommendations, and leading high-performing teams.
This role manages a team of analysts across onshore and nearshore resources, balancing strategic leadership, talent development, stakeholder management, and analytical oversight.

Responsibilities

Client Leadership, Storytelling & Insight Delivery

• Serve as the senior analytics lead for CRM measurement and performance reporting, providing strategic guidance to internal and client stakeholders. Translate campaign, audience, segmentation, and first-party data into clear, compelling narratives that drive business decisions and marketing optimization.
• Lead development of executive-level presentations that communicate performance trends, key insights, opportunities, and business implications.
• Influence client and agency decision-making by connecting analytics findings to broader marketing, customer, and business strategies.
• Partner closely with strategy, creative, media, audience, and account teams to ensure insights are actionable and aligned with campaign objectives.
• Act as a trusted advisor, helping stakeholders understand what data means, why it matters, and what actions should follow.

Data Analysis & Measurement Leadership

• Provide strategic oversight of CRM analytics across email, audience segmentation, lifecycle marketing, customer engagement, and first-party data initiatives.
• Guide the team in identifying trends, opportunities, risks, and drivers of performance across campaigns and customer segments.
• Oversee development and application of measurement frameworks, KPI reporting, testing methodologies, and performance analyses.
• Ensure analytical outputs are accurate, actionable, and aligned with key business questions.
• Partner with technical analytics resources to elevate insights and recommendations while maintaining focus on business impact.
• Balance analytical rigor with practical decision-making to drive timely and effective actions.

Team Leadership & Operational Excellence

• Lead, mentor, and develop a team of approximately 5-7 analysts across onshore and nearshore resources.
• Foster a culture of collaboration, accountability, continuous learning, and high-quality delivery.
• Effectively prioritize work across multiple initiatives, ensuring resources are aligned to business priorities and client needs.
• Delegate responsibilities appropriately while maintaining visibility into key deliverables and overall team performance.
• Coach team members on storytelling, stakeholder management, presentation development, and consultative communication.
• Establish processes and best practices that improve efficiency, scalability, and quality of analytical output.

Cross-Functional Collaboration

• Build strong partnerships with strategy, creative, media, account management, and client teams to ensure analytics are integrated into broader planning and decision-making processes.
• Help teams understand how CRM and customer data connect to other marketing workstreams and business objectives.
• Facilitate alignment across stakeholders by translating technical findings into language accessible to diverse audiences.
• Support new business opportunities and strategic initiatives through data-driven thought leadership and recommendations.

Qualifications

• 7-10+ years of experience in marketing analytics, CRM analytics, data science, customer insights, or related fields.
• Strong experience analyzing CRM performance with knowledge of email marketing, audience segmentation, customer lifecycle programs, first-party data, testing, and measurement frameworks.
• Proven ability to synthesize complex data into clear, persuasive stories that influence executive and client decision-making.
• Experience building and delivering presentations for senior leadership, executive stakeholders, and client audiences.
• Demonstrated success leading and developing teams, including experience managing multiple direct reports and distributed resources.
• Strong collaboration skills with experience partnering across strategy, creative, media, account, and client teams.
• Exceptional written, verbal, and presentation communication skills.
• Advanced proficiency in Excel and data visualization tools such as Tableau, Power BI, or similar platforms.
• Experience in agency environments strongly preferred.
• SQL, Python, or advanced technical analytics capabilities are beneficial but not the primary focus of this role.

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $161,280.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2028.