Associate Director, Data Science and Analytics (Media Analytics)

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Paid time off

Work from anywhere program

Health and wellness benefits

401k plans

Career development

Job summary

Razorfish is seeking a strategic Associate Director to lead media analytics and measurement, turning data into clear insights that drive optimization and investment decisions. This role partners with Media, Strategy, and Client teams to move analytics beyond reporting and shape growth strategy with scalable measurement.

The position supports the Media AOR partnership for a new retail client, spanning paid media performance reporting and data-sharing processes with measurement partners.

Qualifications

• 7+ years of experience in media analytics or data science in digital media.
• Strong expertise in paid media measurement and performance optimization.
• Ability to translate data into actionable recommendations for business decisions.
• Experience building measurement frameworks and learning agendas.
• Proficient in analytics tools (Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation and automation (SQL, GCP, Funnel.io).

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights for optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver cross-channel insights to inform strategy.
• Ensure dashboards are polished, intuitive, and decision-ready.
• Mentor team members to elevate output from reporting to insights.

Skills

Media analytics

Data storytelling

Client leadership

Communication

Mentoring

Strategic thinking

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

GCP

Funnel.io

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

We are seeking a strategic, client-facing Associate Director to lead media analytics and measurement. This role is responsible for turning data into clear, actionable insights that drive campaign optimization, media investment decisions, and future planning.

The Associate Director partners closely with Media, Strategy, and Client teams to ensure analytics moves beyond reporting to inform performance and shape growth strategy, while advancing automation and scalable measurement frameworks.

This role will support Razorfish's Media AOR partnership with a new retail client, serving as a key connector across media analytics, data engineering, investment, and client teams. The work spans paid media performance reporting and the data-sharing processes required to support the client and its measurement partners.

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns
• Translate performance data into actionable insights that drive optimization
• Develop measurement frameworks and learning agendas aligned to goals
• Deliver audience, competitive, and cross-channel insights to inform strategy
• Ensure dashboards and outputs are polished, intuitive, and decision-ready
• Mentor team members to elevate work from reporting to insight generation

Core Capabilities (Strategy, Analytics & Tools)

Leads insight-driven measurement strategies tied to business outcomes

• Identifies key performance drivers, gaps, and growth opportunities across campaigns
• Develops and operationalizes measurement frameworks connecting media, audience, and business KPIs
• Synthesizes cross-channel data into clear insights that inform optimization and planning
• Leverages tools (CM360, Meta, Adobe/GA4, Tableau/Looker, GCP, Funnel.io) to generate insights at scale
• Uses automation to reduce manual reporting and accelerate speed-to-insight
• Applies advanced methods (testing, attribution, MMM) when needed to solve key business questions
• Ensures strong data quality, taxonomy, and governance

Communication & Client Leadership

• Translates complex data into clear, concise insights that drive action
• Leads client conversations focused on implications, tradeoffs, and next steps—not reporting
• Delivers polished, executive-ready storytelling and presentations
• Acts as a trusted advisor to clients, shaping strategy through data-informed recommendations
• Brings proactive insights, trends, and opportunities to clients and internal teams
• Aligns analytics with media and strategy to ensure insights translate into action
• Coaches team members to elevate deliverables from data output to strategic recommendations

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science, preferably within a digital or paid media environment
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels
• Proven ability to translate data into clear insights and actionable recommendations that influence business decisions
• Experience developing measurement frameworks, learning agendas, and performance strategies
• Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker)
• Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io)
• Strong communication and storytelling skills with experience presenting to senior partners or clients
• Ability to lead projects and mentor teams, ensuring delivery of high-quality, data-driven outputs

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $112,290.00 - USD $153,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2027.