Senior Data Science & Analytics Analyst (Media Analytics)

Publicis Groupe Holdings B.V; Atlanta (GA); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility Support

Pet Adoption Support

Wellness programs

Tuition Assistance

Flexible Time Off

Work Your World Program

Matching Gifts

Job summary

Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement.

We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role is responsible for transforming data into clear, actionable insights that inform

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4)
• Experience with data visualization platforms (Looker, Tableau, PowerBI)
• Strong proficiency in SQL and cloud databases (BigQuery preferred)
• Strong attention to detail and ability to deliver accurate, high-quality outputs
• Effective communication skills with ability to present insights clearly and concisely

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes
• Support development and execution of measurement frameworks, learning agendas, and testing strategies
• Partner with media teams to identify in-flight optimization opportunities
• Deep dive into media & web analytics platforms to diagnose performance as needed
• Develop dashboards and reports that are intuitive and decision-focused
• Support reporting automation and data architecture
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling

Skills

SQL

BigQuery

Adobe Analytics

GA4

Looker

Tableau

PowerBI

Web analytics

Tools

Looker

Tableau

PowerBI

Adobe Analytics

GA4

BigQuery

Job description

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

Razorfish is a marketing agency that delivers best-in-class media services. And our cross-functional Data Science & Analytics team plays a critical role in enabling marketing automation, shaping more intelligent strategies, and driving continuous improvement.

We are seeking a highly analytical and detail-oriented Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role is responsible for transforming data into clear, actionable insights that inform campaign optimization and support future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning


• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes


• Support development and execution of measurement frameworks, learning agendas, and testing strategies


• Partner with media teams to identify in-flight optimization opportunities


• Deep dive into media & web analytics platforms to diagnose performance as needed


• Develop dashboards and reports that are intuitive and decision-focused


• Support reporting automation and data architecture


• Ensure data accuracy, consistency, and quality across outputs


• Contribute to presentations with insight-driven storytelling

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics


• Strong understanding of paid media metrics and performance drivers


• Experience translating data into insights and actionable recommendations


• Familiarity with measurement frameworks and performance analysis approaches


• Some proficiency in web analytics and visualization tools (e.g., Adobe Analytics, GA4)


• Experience with data visualization platforms (Looker, Tableau, PowerBI)


• Strong proficiency in SQL and cloud databases (BigQuery preferred)


• Strong attention to detail and ability to deliver accurate, high-quality outputs


• Effective communication skills with ability to present insights clearly and concisely

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more


• Monetary assistance and support for Adoption, Surrogacy and Fertility


• Monetary assistance and support for pet adoption


• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance


• Tuition Assistance


• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more


• Matching Gifts programs


• Flexible working arrangements


• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)


• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $96,200.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/1/2027.