Associate Director, Cybersecurity Partner Marketing

SHI International Corp.; New Jersey; On-site; USD 150,000 - 180,000; Full time

Job summary

SHI International Corp. in the United States seeks an Associate Director - Partner Marketing – Cybersecurity to lead a team of Partner Marketing Managers and drive integrated partner growth plans.

You will align partner investments, sales priorities, solution plays, and business-unit objectives to accelerate revenue growth, gross margin, and strategic market expansion. The Associate Director will guide team planning, performance management, and MDF alignment while ensuring plans deliver

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 8–12+ years of partner marketing, channel marketing, or B2B marketing leadership roles.
• Proven experience leading multi‑partner marketing strategies within a technology organization.
• Demonstrated success defining go‑to‑market strategies and driving measurable pipeline and revenue impact.
• Ability to travel up to 25% for events and partner engagements.

Responsibilities

• Lead, coach, and develop a team of Partner Marketing Managers for cybersecurity partners.
• Oversee annual marketing plans aligned to cybersecurity revenue and margin growth targets.
• Develop MDF investment strategies and optimize partner funding.
• Align partner investments with SHI priorities and business objectives.
• Lead executive reviews with partners and internal stakeholders to evaluate performance and growth.
• Drive standardized planning, reporting, and KPI tracking across the team.
• Partner with marketing operations, IT, and digital teams to improve speed, consistency, and visibility.

Skills

Leadership

Strategic thinking

Business acumen

Communication

Change management

Collaboration

Data analysis

Results orientation

Strategic implementation

Travel readiness

Education

Bachelor's degree in Marketing / Business Administration

Job description

SHI International Corp. in the United States seeks an Associate Director - Partner Marketing – Cybersecurity to lead a team of Partner Marketing Managers and drive integrated partner growth plans.

You will align partner investments, sales priorities, solution plays, and business-unit objectives to accelerate revenue growth, gross margin, and strategic market expansion. The Associate Director will guide team planning, performance management, and MDF alignment while ensuring plans deliver