Associate Director, Creator Activation

Adelphi Group; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Omnicom Media seeks an Associate Director, Creator Activation to lead end-to-end creator programs across managed influencer campaigns. This role owns activation strategy in practice, ensuring programs are executed with rigor, consistency, and innovation while supporting client business outcomes.

The Associate Director serves as the day-to-day activation lead for complex accounts, and a people manager to Managers and Specialists, partnering across Account, Paid Social, Strategy, Investment, and

Responsibilities

• Own activation approach and execution for large scale and/or high complexity creator programs, from brief through post campaign wrap.
• Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables.
• Ensure all creator activations align with brand objectives and audience insights, platform best practices, FTC guidelines, and measurement frameworks.
• Identify risks, dependencies, and optimization opportunities early; proactively escalate issues.

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Role Overview

The Associate Director, Creator Activation is a senior leadership role responsible for end-to-end creator activation excellence across Omnicom's managed influencer programs. This role owns activation strategy in practice, ensuring creator programs are executed with rigor, consistency, and innovation while directly supporting client business outcomes. The Associate Director serves as the day-to-day activation lead for complex accounts, a people manager for Managers and Specialists, and a strategic partner to Account, Paid Social, Strategy, Investment, and Operations teams. This role balances hands‑on oversight with team leadership, escalation management, and process stewardship.

Core Responsibilities

• Own activation approach and execution for larges cale and/or high complexity creator programs, from brief through post campaign wrap.
• Translate client objectives and creator strategies into clear activation plans, including creator mix, tiering, timelines, and deliverables.
• Ensure all creator activations align with:
  • Brand objectives and audience insights
  • Platform best practices and FTC guidelines
  • Paid amplification and measurement frameworks
• Identify risks, dependencies, and optimization opportunities early; proactively escal .?

Creator Campaign Execution

• Oversee and quality check:
  • Creator sourcing, vetting, and recommendations
  • Outreach, negotiation, and contracting workflows
  • Content review, approvals, and delivery timelines
• Ensure executional excellence across:
  • Creator onboarding
  • Content ideation and feedback loops
  • Reporting, recaps, and learnings
• Partner closely with Paid Social teams to ensure creator content is optimized for amplification and performance.

People Management & Team Development

• Directly manage Managers, Senior Specialists, and/or Specialists within Creator Activation.
• Set clear expectations for quality, timelines, and ownership across accounts.
• Provide ongoing coaching, feedback, and performance management.
• Support career development and progression planning for junior team members.
• Act as the escalation point for team challenges, resourcing needs, and workload balancing.

Cross-Functional Partnership